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Tame big data and you'll reap the rewards - The Globe and Mail
HARVEY SCHACHTER
Special to The Globe and Mail
Published Tuesday, Apr. 15 2014

“It’s a catchall term for data that doesn’t fit the usual containers. Big data refers to data that is too big to fit on a single server, too unstructured to fit into a row-and-column database, or too continuously flowing to fit into a static data warehouse. While its size receives all the attention, the most difficult aspect of big data really involves its lack of structure,”....He cites some industries that have big data but aren’t making proper use of it. Banks have massive amounts of information about their customers but have been underachievers in helping them make sense of it all and presenting targeted marketing offers. Retailers have purchase behaviour information from their point-of-sales systems but, with the exception of Wal-Mart and Britain’s Tesco, haven’t done a lot until recently.
Harvey_Schachter  Thomas_Davenport  banks  retailers  massive_data_sets  behavioural_data  books  book_reviews  unstructured_data  analytics  competingonanalytics  sense-making  point-of-sale  Wal-Mart  Tesco 
june 2014 by jerryking
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