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Good News for Young Strivers: Networking Is Overrated - The New York Times
AUG. 24, 2017 | New York Times | Adam Grant.

it’s remarkably hard to engage [important people] unless you’ve already put something valuable out into the world. That’s what piques the curiosity of advisers and sponsors. Achievements show you have something to give, not just something to take........The best way to attract a mentor is to create something worthy of the mentor’s attention. Do something interesting, and instead of having to push your way in, you’ll get pulled in. The network comes to you.

Sociologists call this the Matthew effect, from the Bible: “For unto every one that hath shall be given, and he shall have abundance.” If you establish a track record of achievement, advantages tend to accumulate. Who you’ll know tomorrow depends on what you contributed yesterday......Accomplishments can build your network only if other people are aware of them. You have to put your work out there. It shouldn’t be about promoting yourself, but about promoting your ideas. ...People find self-promotion so distasteful that they like you more when you’re praised by someone else — even if they know you’ve hired an agent to promote you.

So stop fretting about networking. Take a page out of the George Lucas and Sara Blakely playbooks: Make an intriguing film, build a useful product.....In life, it certainly helps to know the right people. But how hard they go to bat for you, how far they stick their necks out for you, depends on what you have to offer. Building a powerful network doesn’t require you to be an expert at networking. It just requires you to be an expert at something.

If you make great connections, they might advance your career. If you do great work, those connections will be easier to make. Let your insights and your outputs — not your business cards — do the talking.
Adam_Grant  Communicating_&_Connecting  creating_valuable_content  hard_work  idea_generation  inbound_marketing  insights  Matthew_effect  performance  mentoring  networking  overrated  playbooks  personal_accomplishments  relationships  scriptures  show_your_work  strivers  the_right_people 
august 2017 by jerryking
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