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WPP, Google to Fund Web-Ad Research - WSJ.com
MARCH 18, 2009| WSJ| by EMILY STEEL

The two companies are teaming with institutions including HBS, Sloan and
Stanford University to fund & research: (1) how ads in traditional
and digital media work together to influence consumer choices; (2)
psychology and neuroscience to analyze how the brain determines whether
Web ads are relevant; and (3), how Chinese Internet users respond to
different online-ad formats, such as display and search ads.
Emily_Steel  Google  digital_media  market_research  cross-cultural  China  online_advertising  neurosciences  WPP  consumer_research  digital_influencers 
march 2009 by jerryking
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