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A dizzying world of insight lurks beyond the averages
Aug 27, 2007 | The Globe & Mail pg. B.6 | by George
Stalk Jr. "A gloriously rich world is hidden from us by "averages." We
manage our lives and our businesses with averages....But as soon as we
choose an average on which to make a decision, we cut ourselves off from
more nuanced information that might lead to a better
decision....drill[ing] down behind the averages can yield rich insights.
What businesses are we in? Where are the opportunities to raise
prices? How fast can we grow this business? How much time does it
really take us to do things? Other intriguing, insightful questions
include: How much money does it take to run this business? Just what do
our customers want? Where do we make our money in this business? Who
are our real competitors? Do our averages conceal sources of
competitive advantage? Looking behind the averages often yields new
strategic and operational paradigms that can help make better decisions
and ensure they are acted upon daily.
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identify anomalies in the first place. Knowing the average margins and market share isn’t enough; look at the entire range of outcomes—across customers, geographies, products, and the like. This allows you to surface out-of-the-ordinary results for closer inspection. (June 18, 2007 | G&M pg. B8 | George Stalk Jr).
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base_rates  George_Stalk_Jr.  strategic_thinking  insights  BCG  management_consulting  competitive_advantage  questions  extremes  laggards  decision_making  anomalies  leading-edge  quizzes  ratios  second-order  averages  5_W’s 
october 2009 by jerryking
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