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Political Device Goes Corporate - WSJ.com
MAY 21, 2007 | Wall street Journal | by JOHN D. MCKINNON.

Journal of Political Marketing.

Political operatives who perfected political "microtargeting," a system
for squeezing votes from neglected segments of the electorate, based
largely on reams of data about such things as voter demographics and
personal-spending habits--are taking their mastery of sophisticated new
campaign techniques into the corporate world. Particularly useful in
helping corporations focus on potential customers' core feelings about
buying a product or service.
microtrends  microtargeting  demographics  competingonanalytics  data_mining  political_campaigns  customer_insights  customer_experience  behavioural_targeting  data 
april 2009 by jerryking
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