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"Auditioning for Money": What Do Technology Investors Look For?
Spring 2003| The Journal of Private Equity | Colin M. Mason and Richard T. Harrison.

* What does the company do?
* How big is the market?
* Who are the customers? (a) Existing customers; (b) target customers;(c) what constitutes an ideal customer? (d) Who actually writes the cheque?
* What is the competition?
* What is the company's technical edge over the competition (the USP)?
* How is the product/service a solution to the needs of potential customers?
* What is the route to market?
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march 2012 by jerryking
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