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What does the future hold for the CBC? - The Globe and Mail
SIMON HOUPT

The Globe and Mail

Published Friday, Apr. 11 2014,

you have to create an infrastructure of an organization that can adapt to whatever it is. And that’s a challenge around how do we think about ourselves, and our role, and how do we make ourselves as agile as we can?” In big-picture terms, she said, the CBC “is going to be smaller, it’s going to be faster, it’s going to be engaging.”...Under Ms. Conway, the CBC will strike more partnerships with private Canadian broadcasters and its foreign counterparts. It will also work more with marketers to create so-called branded entertainment (a.k.a. product placement) shows.
CBC_Radio  CBC_TV  Simon_Houpt  millennials  Vice_Media  the_big_picture  partnerships 
april 2014 by jerryking
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