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iPhone 4S unleashes more creative destruction | Considered View | Breakingviews
04 October 2011 | By Robert Cyran.

Apple has an astonishing ability to casually unleash creative destruction. Its latest iPhone, the 4S, offers faster data-processing and downloads, as well as voice-powered software. This may not have lived up to the most feverish expectations of investors: Apple shares fell while the market rallied. But it will do more than enough to create headaches for companies ranging from Research In Motion to American Greetings.

Smartphones started by devouring the personal digital assistant, as any former Palm Pilot aficionado can testify. They terrorized the market for fixed-line phones, which are now in sharp decline. Apple’s newest gadget shows just how hungry smartphone makers, and Apple in particular, are to eat rivals’ lunches.

The new iPhone’s camera offers sharply better video. That will further hurt sales of digital still and video cameras. Its software allows easy and free texting to other Apple devices. That’s bad news for telephone operators, who make fat margins on such services. Instant messaging has also been the killer app for BlackBerry users.
Apple  iPhone  creative_destruction  smartphones  wireline  margins  staying_hungry  RIM  BlackBerry  blindsided  voice_assistants  voice_interfaces  text_messages  free  investors'_expectations  bad_news 
october 2011 by jerryking
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