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Small Data: Why Tinder-like apps are the way of the future — Medium
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The card-based UI updates the classic way in which we’ve always interacted with physical cards. When you think about it, cards are nothing more than bite-size presentations of concrete information. They’re the natural evolution of the newsfeed, which is useful for reading stories but not for making decisions.
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Cards are kind of natural choice for mobile screens because of their size and shape. But lay your cards on the table or put them on a board and they will also help you in revealing connections, understanding the topic and making decisions.
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every single interaction with card-swiping apps can affect the outcome.

We can call it small data. Imagine if every time you made a yes or no decision on Tinder, the app learned what kind of profiles you tended to like, and it showed you profiles based on this information in the future.

“With swipes on Tinder, the act of navigating through content is merged with inputting an action on that content,” says Rad. That means that every time a user browses profiles, it generates personal behavioral data.
bite-sized  Tinder  small_data  ux  design  decision_making  information_overload  behavioural_data  metadata  gestures  Snapchat  personal_data 
march 2014 by jerryking
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