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Put Ad on Web. Count Clicks. Revise. - NYTimes.com
May 30, 2009 | New York Times | By STEPHANIE CLIFFORD. This
approach turns marketing “upside down,” says Ron Proleika, the vice
president of marketing communications at Windstream Communications, an
Internet service provider and a client of Mr. Herman’s. “It forces
marketers to stay on their toes and think of thousands of small great
ideas instead of one great big one."
online_advertising  analytics  data_mining  competingonanalytics  advertising 
june 2009 by jerryking
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