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Rexall reinvents itself in a bid to boost profitability - The Globe and Mail
MARINA STRAUSS - RETAILING REPORTER
The Globe and Mail
Published Wednesday, Jun. 04 2014

Rexall’s transformation entails everything from replacing its deep blue and orange signature colours with “pool-side” aqua to launching new profit-friendly private label lines such as Be Better and adding more food. A key weapon of choice is offering flu shots and health consultations....Even so, Rexall may need to team up with another player, such as grocer Sobeys or discounter Wal-Mart Canada Corp. or Quebec-based pharmacy specialist Jean Coutu, Mr. Torella suggested. Rexall runs pharmacies in Ontario and Western Canada but none in Quebec nor Eastern Canada, where Sobeys operates drugstores..... Joe Jackman and his Jackman Reinvention Inc. firm, which helped revive Duane Reade and other retailers, is now advising Rexall in its change process.
pharmaceutical_industry  Loblaws  Marina_Strauss  retailers  reinvention  pharmacies  boutiques 
july 2014 by jerryking
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