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P&G Buys Walker & Co. to Expand Offerings to African-Americans - WSJ
By Aisha Al-Muslim
Dec. 12, 2018

Procter & Gamble Co. PG +0.19% has acquired Walker & Co. Brands as the consumer-products giant looks to serve more African-Americans with health and beauty products.

Palo Alto, Calif.-based Walker sells grooming products for men under the brand Bevel and hair-care products for women under the Form Beauty brand.

Walker will operate as a separate and wholly owned subsidiary of P&G, continuing to be led by its founder and Chief Executive Tristan Walker, ......Last year, Anglo-Dutch consumer products firm Unilever PLC acquired Sundial Brands, a New York-based hair-care and skin-care products company predominantly targeting African-Americans, for an undisclosed sum. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio.
African-Americans  Bevel  black-owned  brands  exits  hair  P&G  personal_care_products  personal_grooming  Tristan_Walker  Unilever  founders 
december 2018 by jerryking
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