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Excerpt: Buy-In: Saving Your Good Idea from Getting Shot Down
October 8, 2010 | BusinessWeek | In an edited excerpt from
their new book, John Kotter and Lorne Whitehead introduce a
counterintuitive approach to turning skeptics into advocates for your
new idea, plan, or proposal....The true buying-in of a new idea is about
winning over hearts and minds--it is an emotional commitment. The
single biggest challenge faced when obtaining buy-in for a good idea is
getting people's attention. Don't try to overcome attacks with tons of
data or logic. Instead, do what might seem to be the opposite. Keep
responses short and above all, RESPECTFUL. Goal is to "win" the thoughts
and feelings of the majority, not the 1 or 2 critics so watch the crowd
very carefully. Don't try to wing it, even if you know all the facts
thoroughly, even if the idea seems bulletproof, and even if you expect a
friendly audience. Preparation can significantly build confidence and
reduce anxiety.
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march 2011 by jerryking
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