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Case Study: Sometimes the Market Tells You What It Needs
Jan 10, 2006 | WSJ | Paulette Thomas. .Patrick Martucci
leapfrogged to increasingly challenging jobs across the telecom
industry, setting up distn. channels, running sales depts. An
opportunity arose when he worked at a company that provided maintenance
on Rolm phone equip.. Martucci pitched J.C. Penney, which, after a
trial, offered the maintenance contract for the entire retail chain's
phone service. But his company handled only Rolm equip.in specific
geographies, not the full sprawl of a retailer with a mishmash of phone
sys. Martucci saw what could have been "a $10 M contract go to $1.5 M"
THE SOLUTION: From Chicago, he launched United Asset Coverage, which
would informally stitch together a network to fix anyone's office equip.
-- no matter the brand nor the place, a managed-care approach to the
frustrating world of office-machine maintenance. Martucci told a small
VC fund. "It's a $36 B marketplace & I'm familiar with it,". They
invested a total of "a couple million" $.
voicemail  entrepreneur  opportunistic  maintenance  product_launches  telecommunications  disorganization  retailers  J.C._Penney  managed-care  demand-driven  customer-driven  case_studies  nationwide 
october 2010 by jerryking
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