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Bridging exploration and exploitation
November 24, 2009 | Report on Business | SIMON HOUPT.
Interview and book review by Simon of Roger Martin's latest book, The
Design of Business. In his latest book, Roger Martin advocates the
importance of innovation for companies - or the risk of irrelevance.
Why do successful companies wither and die? Martin suggests that too
many companies are too comfortable with merely exploiting their
innovations rather than engaging in the necessary work of innovation and
exploration. There are two solitudes: exploration and exploitation.
Exploration being highly creative people in various kinds of creative
organizations that have a heck of a time turning their ideas into
something that allows them to continue their creative activities
sustainably. Exploitation being people in the business world who are
honing and refining, running their algorithms, wondering why they slowly
expire.
innovation  design  Roger_Martin  creativity  book_reviews  Simon_Houpt  experimentation  explorers  exploitation  obsolescence  complacency  bridging  creative_types  irrelevance  exploration 
november 2009 by jerryking
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