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What’s an Idea Worth? - NYTimes.com
By ADAM DAVIDSON
Published: July 29, 2013 (think about this for WaudWare)

Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value....we have no idea how to measure the financial value of ideas and the people who come up with them.
fees_&_commissions  invoicing  intangibles  billing  transformational  GE  Nike  Apple  fees  goodwill  professional_service_firms  branding  metrics  time-management  productivity  knowledge_economy  creativity  pricing  value_creation  ideas 
august 2013 by jerryking
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