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Dairies Profit From Home Delivery Resurgence - WSJ.com
May 15, 2007 | WSJ | Gwendolyn Bounds.

As American consumers rush toward healthier, home-grown foods, the old-fashioned trade of home milk delivery is making a comeback in pockets around the country. And that appetite for wholesome fare, coupled with rising gas prices, is giving an unexpected marketing boost to some tiny dairies and local milk distributors, helping them compete against larger rivals who saturate store shelves....For its part, Crescent Ridge, believing its core business was strong, took advantage of the difficulties by purchasing the trucks, customer lists and assets of other small struggling dairies.

Today, the small business has about $7 million in annual sales, serves 6,000 home-delivery customers and is profitable. Its milkmen are paid $40,000 to $50,000 a year, have 401(k)s and health benefits. What's more, the milkmen and glass bottles are now a core marketing asset -- a nostalgic chit that distinguishes Crescent Ridge products from competitors'.
dairy  small_business  Gwendolyn_Bounds  home-delivery  milkmen  glass_bottles  last_mile  nostalgia 
january 2013 by jerryking
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