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The Branding of Damien Hirst
Spring 2008 |SIR|by Pernilla Holmes. Damien Hirst, 42, may be
the world’s richest artist. While most of his money comes from the sale
of artwork, he finds ways to turn his artistic reputation &
notoriety into successful sidelines. His company, Other Criteria,
licenses his imagery, creates products, & sells them on the Web. In
addition to Hirst’s own prints, editions, books, posters, &
T-shirts, the company mkts. the wares of other artists. This is just 1
piece of an umbrella corp., Science Ltd., that oversees Hirst’s studios,
120 employees, & other business interests...Over the yrs. those
have included a popular London restaurant; backing musicians &
artists, a restored inn in North Devon; a widely shown art collection;
& plans for museum & gallery spaces...Hirst has a line of
clothing that's part of the Warhol Factory X Levi’s label from Levi
Strauss—he's become a global brand...The result is a steady
rev.stream...Hirst’s fortune will soon surpass £200 million ($400
million).
artists  digital_artifacts  personal_branding  entrepreneur  business_interests  brands  impresarios  art  back-house_opportunities  Damien_Hirst  side_hustles 
september 2011 by jerryking
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