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Travel Agents? No. Travel ‘Designers’ Create Strategies, Not Trips. - The New York Times
By JOANNE KAUFMAN JULY 5, 2017

Affluent travelers are turning to travel designers, whose services go beyond booking trips to managing travel portfolios.....a subset of travel planners — they prefer the term travel designers — who do far more than simply book trips. They manage the travel portfolios of their affluent clients, mapping out a schedule that might, over a year, include mother-daughter weekends in the Caribbean, father-son heli-skiing, a romantic husband-and-wife weekend getaway and an elaborate summer trip for the whole family.....A high level of planning and involvement “is part of an emerging market where there are people who have more money than time and want expertise,” ..... For example, he said, “a traditional travel agent wouldn’t know to ask questions like ‘what’s the smallest plane you’d be willing to fly on?’”

Such clients,...may not be price sensitive, but are highly sensitive to perceived slights. “Someone I know professionally,” he said, “went on a trip to a remote location and was served frozen orange juice, and told me he would never use his travel designer again because he expected fresh juice.”

Often, long-range planning is a practical necessity. Some of the most sought-after lodges and boutique hotels have limited space.....my own take, a caveat, is that it is unclear whether the degree of planning involved leaves room for serendipity (See Add Uncertainty to Your Financial Plans - NYTimes.com)
affluence  boutique_hotels  concierge_services  curation  detail_oriented  high_net_worth  high-touch  hospitality  hotels  itineraries  long-range  luxury  planning  portfolio_management  serendipity  travel  travel_agents  uncertainty 
july 2017 by jerryking
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