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Divided We Stand: Smart firms expand in pieces, spinning fast-growth units into standalone entities
Mar 2005 | Inc. Vol. 27, Iss. 3; pg. 59, 2 pgs | by David H
Freedman. "Technology is working its way into an ever wider array of
products, frequently reinventing them, and the Internet has made word of
mouth nearly instantaneous. The result: an increasingly unpredictable
landscape of "instant markets" that requires new levels of speed and
agility. High-tech companies have a way of coping. The basic idea is
deceptively simple: Instead of thinking in terms of expanding the
company as a whole, focus on new, fast-growth, "spin-up" business units
with their own identities - even if it means letting other parts of the
company languish."
growth  spinups  fractals  innovation  Apple  speed  agility  windows_of_opportunity  David_Freedman  spin-offs  new_categories  pop-ups  standalone  high-growth 
october 2009 by jerryking
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