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Innovate, Yes--But Where?
03.13.06 | Forbes | by Rich Karlgaard. "Today’s bestseller
list on management bursts with innovation-themed titles. Two I’ve read
and recommend are Geoffrey Moore’s Dealing With Darwin: How Great
Companies Innovate at Every Phase of Their Evolution and Vijay
Govindarajan and Chris Trimble’s 10 Rules for Strategic Innovators: From
Idea to Execution." Startups, I think, hold the best cards when it
comes to two types of innovation: technology and price. But incumbents
also have ample areas in which they can innovate. Consider these
examples: Cost Innovation, Logistics Innovation, Design Innovation,
Line-Extension Innovation, Data-Analysis Innovation,
innovation  howto  Rich_Karlgaard  Geoffrey_Moore  data_mining  design  branding  logistics  Vijay_Govindarajan  books  start_ups  costs  taxonomy 
october 2009 by jerryking
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