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Intel’s Sharp-Eyed Social Scientist
FEB. 15, 2014 | NYT |By NATASHA SINGER.

Dr. Bell’s title at Intel, the world’s largest producer of semiconductors, is director of user experience research at Intel Labs, the company’s research arm. She runs a skunk works of some 100 social scientists and designers who travel the globe, observing how people use technology in their homes and in public. The team’s findings help inform the company’s product development process, and are also often shared with the laptop makers, automakers and other companies that embed Intel processors in their goods.
Intel  UX  anthropologists  semiconductors  observations  product_development  ethnography  consumer_research  anthropology  automotive_industry  laptops  social_science 
february 2014 by jerryking
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