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Finding gems of insight from customer data
Dec. 16 2013 | The Globe and Mail | by AMANDA HAY.

"Albert Einstein – “If you can’t explain it to a six-year-old, you don’t understand it yourself.” It’s not enough to be able do the calculations, build the models, run the analyses, you have to be able to articulate and justify your methods simply. Clients want insights they can use to generate revenue. Understanding your client’s business is key so that you can communicate with them in meaningful terms."
customer_loyalty  customer_insights  massive_data_sets  Aimia  loyalty_management  data  analytics  Albert_Einstein  insights  Communicating_&_Connecting  storytelling 
december 2013 by jerryking
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