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Worth Magazine to Reinvent Itself - NYTimes.com
May 17, 2009 | New York Times | By STEPHANIE CLIFFORD. Sandow
Media’s plan for Worth is to keep the personal finance coverage, with
stories on the pitfalls of philanthropy or interesting investment
vehicles, but to make it more luxe. For its circulation, Worth has
selected about 110,000 high-end recipients with a minimum of $2 million
in wealth, who live near other rich people and subscribe to financial
publications. They will get the publication free, while newsstand buyers
will have to pay $18.95 an issue.
Worth  magazines  makeovers  reinvention  high_net_worth  personal_finance  newsstand_circulation 
may 2009 by jerryking
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