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Googling Growth - WSJ.com
APRIL 9, 2007 | Wall Street Journal | by CHRIS ZOOK. Rapid
shifts in markets and technologies are forcing companies of all sorts to
change direction faster than ever. Many management teams are tempted
by "big bang" solutions: dramatic, transformative mergers or aggressive
leaps into sexy new markets. The success rate for major, life-changing
mergers is only about one in 10. For most companies, reinvention of a
core business doesn't have to involve such high levels of risk. The
solution lies in mining hidden assets -- assets already possessed but
not being tapped for maximum growth potential.
One way to open management's eyes to hidden assets is to identify the
richest hunting grounds, usually camouflaged as hidden business
platforms, untapped customer insights, and underused capabilities.
accelerated_lifecycles  Apple  assets  Bain  big_bang  business_models  Chris_Zook  core_businesses  customer_insights  GE  growth  hidden  high-risk  iPODs  latent  life-changing  M&A  mergers_&_acquisitions  moonshots  Nestlé  Novozymes  rapid_change  reinvention  resource_management  Samsung  success_rates  transformational  underutilization 
february 2010 by jerryking
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