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J.Crew CEO Mickey Drexler on what he learned from Steve Jobs - The Globe and Mail
kyle pope
From Friday's Globe and Mail
Published Tuesday, Oct. 25, 2011 1:40PM EDT
Last updated Friday, Oct. 28, 2011

You’ve talked about Apple a lot. You’re on its board and knew Steve Jobs. Have you learned a lot from them in terms of running your business? Even if I wasn’t on their board, I would learn a lot from them. I’m looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it’s about picking product, getting behind it, marketing it and introducing it to a customer. What they’ve done just inspires me. Picking the best isn’t easy, by the way. It takes guts and it takes intuition. Apple does that brilliantly. It helps me in my everyday thinking.

Apple creates demand for things people didn’t even know they wanted. How does that apply to J.Crew? That was Steve’s favourite line—that customers don’t know what they want unless you show it to them. It’s about how you read the business. If you’re looking at the business right, in fashion or anything else, you’re reading the rhythm of the selling report, [and]you kind of know when the slowdown is coming. The job is to then invest in where it’s going. If you market it and you show it and they don’t want it, you lose. End of argument. You can’t argue too much with the customer.
Apple  creating_demand  retailers  Mickey_Drexler  J.Crew  Steve_Jobs  CEOs  lessons_learned  fast-fashion  unarticulated_desires 
october 2011 by jerryking
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