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The ace of spaces: fashion show producer Alexandre de Betak
SEPTEMBER 22, 2017 Nick Remsen

The producer’s work is now the subject of a new book Betak: Fashion Show Revolution, which chronicles his 30-year career in show-making.....De Betak has sensed the world changing. As the enterprise of fashion has shifted, so has the industry of executing a fashion show.

“It’s not the way it was, we know this,” says de Betak. “It has gone from inner circle-genic to TV-genic to web-genic to social media-genic. The audience for a fashion show is now global, but they are more blasé than ever. We need to think about more angles when we design a set, and not just for the photographers in the pit, because the influencers are taking pictures that are just as important, maybe more so, than theirs. Then, it’s becoming more about video. Stills photos are slightly dying, actually. And, things are getting smaller. All of the information is given on the phone — soon it will be a contact lens.
producers  fashion  creative_class  creative_economy  creative_types 
november 2017 by jerryking
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