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Mark Penn Is Out to Reinvent the Ad Holding Company - WSJ
By NATHALIE TADENA
May 12, 2016

Armed with $250 million in funding, Mark Penn is building what he hopes will be a new kind of advertising conglomerate, Stagwell Group, to challenge the ultra-scale-driven model of the four giant “holding companies” that dominate the marketplace.
reinvention  Madison_Avenue  advertising_agencies  Mark_Penn  private_equity 
may 2016 by jerryking
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