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The Gripping Statistic : How to Make Your Data Matter
Mon Aug 10, 2009 | Fast Company | By Dan Heath & Chip
Heath. A good statistic is one that aids a decision or shapes an opinion. For a stat to do either of those, it must be dragged within the everyday (e.g. using ratios or useful analogies). That's your job -- to do the dragging. In our world of billions and trillions, that can be a lot of manual labor. But it's worth it: A number people can grasp is a number that can make a difference.
analogies  base_rates  Cisco  Communicating_&_Connecting  contextual  data  data_journalism  high-impact  mathematics  narratives  numeracy  persuasion  probabilities  ratios  statistics  storytelling  sense-making  value_creation 
september 2009 by jerryking
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