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In Mobile World, Tech Giants Scramble to Get Up to Speed - NYTimes.com
By CLAIRE CAIN MILLER and SOMINI SENGUPTA
Published: October 22, 2012

Intel made its fortune on the chips that power personal computers, and Microsoft on the software that goes inside. Google’s secret sauce is that it finds what you are looking for on the Internet. But the ground is shifting beneath these tech titans because of a major force: the rise of mobile devices.
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Isaac Brekken for The New York Times

These and other tech companies are scrambling to reinvent their business models now that the old model — a stationary customer sitting at a stationary desk — no longer applies. These companies once disrupted traditional businesses, from selling books and music to booking hotels. Now they are being upended by the widespread adoption of smartphones and tablets.

“Companies are having to retool their thinking, saying, ‘What is it that our customers are doing through the mobile channel that is quite distinct from what we are delivering them through our traditional Web channel?’...Yet the world’s shift to computing on mobile devices is taking a toll, including disappointing earnings reports last week from Google, Microsoft and Intel, in large measure related to revenue from mobile devices....Making money will now depend on how deftly tech companies can track their users from their desktop computers to the phones in their palms and ultimately to the stores, cinemas and pizzerias where they spend their money....Still, mobile provides huge opportunities for these businesses, industry analysts say. That is largely because people reveal much more about themselves on phones than they do on computers, from where they go and when they sleep to whom they talk to and what they want to buy....one of Google’s biggest challenges is tracking whether people make a purchase after they see a mobile ad. Unlike online, where Google knows if someone buys a camera after searching for it, the company does not know if someone searches for a Thai restaurant nearby and then eats there. That is why it is trying to follow people into the physical world, ...For investors and others trying to solve the riddle of making money on mobile users, Marc Andreessen, the venture capitalist, extolled the virtues of the mobile era this way: “We’re going to know a tremendous amount about people.”
mobile  mobile_phones  location_based_services  cyberphysical  disruption  competitive_landscape  large_companies  Intel  Microsoft  Google  Marc_Andreessen  mobile_first  reinvention  physical_world  information_gaps  special_sauce 
october 2012 by jerryking
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