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Connections with Integrity
February 13, 2012 |Strategy + BUsiness | by Reid Hoffman.

The venture capitalist who co-founded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships.....It seems counterintuitive, but the more altruistic your attitude, the more benefits you will gain from the relationship. If you insist on a quid pro quo every time you help others, you will have a much narrower network and a more limited set of opportunities. Conversely, if you set out to help others by introducing them to the right people, simply because you think it’s the right thing to do, you will rapidly reinforce your own reputation and expand your universe of possibilities. For me, that is the greatest value of understanding alliances; it can help you build the kind of network on which great careers are built.
networking  LinkedIn  Reid_Hoffman  social_networking  social_capital  serving_others  counterintuitive  transactional_relationships  integrity  quid_pro_quo  alliance  the_right_people  personal_connections 
march 2012 by jerryking
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