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Battle Stations - Sunoco's Peter Whatnell talks about how IT departments can help their companies succeed in tough times
Dec. 8, 2008 WSJ interview of Sunoco's Peter Whatnell by Ben
Worthen. The source of competitive advantage is knowing how IT can help
your business. You should to be able to ask any CIO: Are you able to
describe in three minutes or less how your company makes money? To me
that's where it starts. And the answer isn't "we're in retail" or "we're
in the insurance business" or "we're an oil company," because everyone
is in retail or the insurance business or is an oil company.....We have three measures when we are looking to approve a project: First, what does this project do to support the company's strategy. The second is what is the business case. And the third is around risk. One of the components we look at under risk is organizational change. The more change that a project would introduce, the more risky we consider the project. That doesn't mean that you don't do it, but the attention you give to the change-management activities has to be far higher.
information  technology  competitive_advantage  Ben_Worthen  change_management  change  Sunoco  think_threes  corporate  CIOs  IT  hard_times  value_creation  organizational_change  risk-assessment 
february 2009 by jerryking
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