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A New Spin for Corporate Music Deals -
June 13, 2007 | WSJ | By ETHAN SMITH
A New Spin for Corporate Music Deals
Warner Venture With Top Manager Aims to Build on Ties to Artists.

Brand Asset Group, as the newly formed venture with Chris Lighty, the manager of rapper 50 Cent, is called, aims to address one of the biggest complaints among record labels: Their inability to capitalize on lucrative revenue streams such as merchandise sales and image licensing that typically benefit artists and their managers.

For years, labels have been vowing to vault out of the narrow CD and download business and into the "brand" business. Executives have watched in growing frustration as their artists cash in on endorsements, sneaker and clothing deals and the like. Labels have spent millions marketing artists and building their brands, but have benefited from only one dwindling revenue stream.

"The music industry is growing," Warner Chairman Edgar Bronfman Jr. told an investor conference last week. "The record industry is not growing." He went on to say that his company is trying to expand into "many, many other businesses" beyond the sale and licensing of music.
music_labels  music_industry  branding  celebrities  talent_representation  music_publishing 
june 2012 by jerryking
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