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Four Ways to Innovate Through Analogies - WSJ - WSJ
By JOHN POLLACK
Nov. 7, 2014 | WSJ |

Here are four rules for innovating through analogy.

(1) Question conventional analogies. Always kick the tires on the analogies you encounter or consider. Some analogies ring true at first but fall apart on closer examination.
(2) Explore multiple analogies. No matter how seductive an analogy may be, be sure to examine several others before deciding which one might be most useful. Usually, more than one analogy can shed light on a given situation.
(3) Look to diverse sources. The art of analogy flows from creative re-categorization and the information that we extract from surprising sources
(4) Simplify. Similarly, Steve Jobs recognized that the digital “desktop,” first developed but unappreciated at Xerox PARC, was an analogy with the potential to make computers accessible to millions of people—an insight he put to work when he launched the first Mac.
storytelling  pattern_recognition  innovation  analogies  simplicity  Charles_Darwin  theory  theory_of_evolution  conventional_wisdom  Steve_Jobs  under_appreciated  Xerox 
november 2014 by jerryking
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