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May 1, 2006 | Advertising Age | by Scott Bedbury. Great
brands like Nike and Starbucks have transcended the commodity nature of
their categories and become global brand leaders. Essential to both
brands is a nontraditional view toward marketing, particularly in the
area of consumer research, and a cultural commitment to risk taking and
the inevitable mistakes that happen through continuous innovation. For
these brands reinvention is not a one-time event but an ongoing
commitment. Here are four things to keep in mind as you consider ways to
reinvent your brand: 1. Study your competition above all else. 2. Test
your way into it. 3. Think in terms of current distribution. 4. Avoid
consumer_research  branding  risk-taking  incrementalism  innovation  reinvention  Nike  Starbucks  organizational_culture  brands  experimentation  trial_&_error  competition  distribution_channels 
january 2010
The Science Of Desire
JUNE 5, 2006 | BusinessWeek | By Spencer E. Ante, with Cliff
Edwards in San Mateo, Calif. Ethnographers, are a species of
anthropologist who can, among other things, identify what's missing in
people's lives -- the perfect cell phone, home appliance, or piece of
furniture -- and work with designers and engineers to help dream up
products and services to fill those needs.... The beauty of ethnography,
say its proponents, is that it provides a richer understanding of
consumers than does traditional research. Yes, companies are still using
focus groups, surveys, and demographic data to glean insights into the
consumer's mind. But closely observing people where they live and work,
say executives, allows companies to zero in on their customers'
unarticulated desires. Ethnographers' findings often don't lead to a
product or service, only a generalized sense of what people want. Their
research can also take a long time to bear fruit.
ethnography  consumer_research  market_entry  GE  emerging_markets  embryonic  anthropologists  anthropology  observations  unarticulated_desires 
january 2010
Asher Edelman, the Art World's Gordon Gekko -
JANUARY 29, 2010 | Wall Street Journal | By KELLY CROW. A
former corporate raider is shaking up the market with brash tactics and
big plans as an art financier. After navigating the art world for
decades as a collector, museum director and gallery owner, Mr. Edelman
recently set up his own firm, Art Assured Ltd., to arrange art

The field of art backing is a financial Wild West these days. When the
recession upended the art market a year ago, a number of traditional
institutions like banks and auction houses pulled back from loans and
other financing deals based on the expected selling prices of fine art.
An aggressive set of boutique lenders and financiers have stepped in to
fill the gap. The most prominent art lenders operate as blue-chip
pawnshops, doling out quick cash to collectors, dealers and artists in
exchange for the right to sell the borrowers' artworks if their loans
aren't repaid.
art  art_finance  art_galleries  investing  fine_arts  high_net_worth  collectors  financiers  boutiques  auctions  banks  pawnbrokers  blue-chips  art_market 
january 2010
China Battles the Information Barbarians -
JANUARY 30, 2010 | Wall street Journal | by IAN BURUMA
China  Google  chauvinism  censorship 
january 2010
jared spool on user research methods
July 15, 2005 | Adaptive path | by Peter Merholz
research  testing  usability  ux  methods 
january 2010
Ceres on Katrina, insurance, and weather-related risk
9 Sep 2005 | Grist | by David Roberts. Ceres, the "national
network of investment funds, environmental organizations and other
public interest groups working to advance environmental stewardship on
the part of businesses," has just released a report on the enormous
challenge to the insurance industry represented by escalating
weather-related losses. You can read the executive summary here and the
full report here (PDF).
insurance  risk-management  weather 
january 2010
Choosing Climate-Friendly Insurance
January 29, 2010| - National Geographic's Green
Guide|-Christine Dell'Amore. And then there's insurance that covers the
impacts of climate change, such as extreme weather events.
Micro-insurance for low-income customers that don't have access to
traditional insurance now covers about seven million people, according
to the report. This type of coverage--which was a focus of the
Copenhagen climate conference in December--is especially needed in
developing countries where food and water shortages are severe.
insurance  weather  low-income  microfinance  developing_countries  extreme_weather_events  climate_change 
january 2010
49 Ways to Travel Wisely
October 2008 National Geographic Traveler
travel  tips 
january 2010
A Consultant’s Guide to Client Retention! by Paul Tulenko: Ph.D, MBA: America's #1 Small Business Success Expert
A Consultant’s Guide to Client Retention
Success Tip Code: KA-03
by: Paul Tulenko: Ph.D., MBA: Small Business Success Expert
Copyright © 2002
management_consulting  customer_loyalty  JCK 
january 2010
Think Small -
FEBRUARY 14, 2007 | Wall Street Journal | by RAJAN
VARADARAJAN. Article touting the merits of incremental--versus
radical-- approaches to innovation. Incremental innovations can: help
support radical innovations; play a major role in helping companies
enter new markets, by modifying existing products to suit new customers;
help take charge of fragmented industries -- those with lots of small,
regional competitors; help companies on their home turf (i.e. line
extensions); help a company increase the price premium on its products;
help companies neutralize the impact of competitors' innovations; help
companies respond to big changes in their industry.
innovation  radical  P&G  incrementalism  breakthroughs  fragmented_markets  small_wins  structural_change  taxonomy  new_markets  marginal_improvements  quick_wins 
january 2010
How to Beat the Trial Bar -
DECEMBER 7, 2004 | Wall Street Journal | by STEVEN B. HANTLER
litigation  tort_reform  lawyers 
january 2010 / UK - Sharp focus gives design group the edge
February 18 2005 | Financial Times | By Scott Morrison. What
sets Ideo apart from most design companies is that it begins every
project by focusing on the consumer experience - whether it is asked to
design a product, a store or a service. This is where the group's
so-called "human factors" team comes in: shadowing consumers, taking
pictures of them as they use or buy products and interviewing them to
evaluate their experiences. "We are looking to design a better consumer
experience,"..."We want to know what is going right and what is wrong."
Ideo says it is selling more than just hot product designs. By drawing
clients into the design process, it is trying to teach them to think
differently and show them how to shake up their own internal design
ideo  design  customer_experience  P&G  AT&T  Ford_Motor_Co.  human_factor  primary_field_research  think_differently 
january 2010
Create Your Own 'Big Bang' -
APRIL 6, 2004 | Wall Street Journal | By STEPHEN H. GOLDSTEIN.
How to spark and build a business ecosystem? following three approaches,
recently proven to be good starting points:

* Court a king. to win Wal-Mart over are standing at the head of the
line now.
* Advocate an ecosystem.
* Create a standard. In embryonic or fragmented markets, the way standards get set can be critical to the pace of market adoption and individual companies can usually play a role
in steering and setting standards.
growth  embryonic  start_ups  strategy  ecosystems  big_bang  measurements  standardization  technical_standards  jump-start  platforms  fragmented_markets  customer_adoption  market_risk  new_categories  howto  think_threes  category_killers  Play_Bigger 
january 2010
Feeding Time
Jun 01, 2004 | Harvard Business Review | by Paul Kedrosky.
As the title suggests, it's about RSS (and Atom) syndication. It
mentions bloggers as early adopters of RSS. But the focus,
interestingly, is on syndication rather than on blogging.
HBR  Paul_Kedrosky  business_models  competition  internet 
january 2010
How Big Companies Can Find Room to Innovate -
November 19, 2007 | The Informed Reader - WSJ | by Robin Moroney
size  Andy_Grove  innovation  Apple  GE  Wal-Mart  large_companies 
january 2010
How Retailers Are Catching Up to Web-Savvy Customers
December 7, 2007 | - The Informed Reader - WSJ | A way to
deliver value to--and to compete for--small retailers, with the likes of
e-commerce  retailers  5_Blocks_Out  Yelp 
january 2010
The Case Against Marketing to ‘Influencers’
January 17, 2008 | - The Informed Reader - WSJ | by Wendy
Pollack. Social networks are so complex that consumer trends are
essentially random. Since it is impossible to know how one might start,
advertisers have a better chance of succeeding by aiming at a broad
audience than by spending money chasing highly connected people.
Malcolm_Gladwell  taste-makers  marketing  digital_influencers 
january 2010
Marketing Features Vs. Benefits
December 2000 | | By Laura Clampitt
Douglas. Features Vs. Benefits: Learn the difference, and then see the
difference in your bottom line.
marketing  features  benefits 
january 2010
Shopping by TV Comes to the PC -
April 19, 2007 | Wall Street Journal | by JESSICA E.
VASCELLARO. Web retailers have caught the online video bug. As the cost
of filming and producing five-minute clips plummets, a broad range of
e-commerce companies are turning to gussied-up hosts and panoramic
product shots to compete for online shoppers' attention. The retailers
say they are trying to create a new genre that strikes a balance between
infomercials and entertainment. And as competition continues to squeeze
online retailers' margins, they are looking to their new video
inventory to bring in extra revenue from advertising other brands.
online_video  e-commerce  online_marketing  Jessica_E._Vascellaro 
january 2010
Ambidextrous Marketing -
OCTOBER 11, 2005 | Wall Street Journal | by JOHN A. QUELCH.
(Charles Waud & WaudWare)
Many marketing managers are failing their employers, showing little
interest in the balance sheet impact of their promotional programs. Such
marketers lack the quantitative, analytical skills necessary to drive
marketing productivity; and resist being held accountable for marketing
performance. So what must a marketing manager be able to do to succeed
in a world where information rules?

* Start with gathering and analyzing basic data.
* Supplement and refine this big picture approach by analyzing the
profitability of each customer account.
* Even when you know which customers to target, today's media
fragmentation has increased the complexity of achieving an optimal
allocation of marketing expenditures.
* Measure what's important.
Today's boards want chief marketing officers who can talk the language
of productivity and return on investment and are willing to be held
marketing  howto  ROI  managers  accountability  HBS  decision_making  growth_hacking  metrics  data_driven  CMOs  measurements  John_Quelch  fragmentation  advertising  the_big_picture 
january 2010
Science Fiction, the Only Literature of Ideas Today
January 24, 2008 | - The Informed Reader - WSJ | by Robin Moroney.

Science fiction has become the last bastion for the literature of ideas, says journalist Clive Thompson in Wired......By questioning society’s basic rules and speculating on how other worlds might work, on the other hand, science fiction can raise fresher, more provocative questions. The authors’ alternative realities serve as thought experiments in the tradition of Socrates, Thomas Hobbes and Simone de Beauvoir. In Cory Doctorow’s “After the Siege,” rich countries try to violently stop poor ones from using a technology that can duplicate objects, posing fundamental questions about international law, justice and property. Philip Pullman’s “His Dark Materials” trilogy examines the foundations of religious authority.

Given the philosophical potential of science fiction, it is no wonder that the genre recently has lured away such high-profile literary writers as Philip Roth (“The Plot Against America”) and Cormac McCarthy (“The Road”) from the realistic, contemporary plots for which they are better known.
science_fiction  literature  fiction  books  ideas  alternative_realities  thought_experiments  questions  Socrates  writers 
january 2010
Why a Product’s Job Matters
April 18, 2007 | - The Informed Reader - WSJ | by Robin
Moroney. A basic principle of business–knowing what consumers want from
a particular product–is often ignored by corporations. Many businesses
focus on qualities that are largely irrelevant to the consumers’ buying
decisions, such as product prices, or data on customer age, gender and
marital status. Some business-to-business companies slice their markets
by industry; others by size of business. The problem with such
segmentation schemes is that they are static. Customers’ buying
behaviors change far more often than their demographics, psychographics
or attitudes. This leads to situations in which, in the words of the
late business guru Peter Drucker, “the customer rarely buys what the
business thinks it sells him.”
Peter_Drucker  Clayton_Christensen  Scott_Anthony  segmentation  marketing  market_segmentation  static  dynamic  purchase_decisions  hiring-a-product-to-do-a-specific-job  B2B  demographics  psychographics  attitudes  demographic_information  relevance  consumer_behavior  behavioral_change  irrelevance 
january 2010
Crop Farms in Skyscrapers: Feasible or Pie-in-the-Sky?
April 2, 2007 | - The Informed Reader - WSJ | by Wendy Pollack
farming  urban  skyscrapers  agriculture 
january 2010
What Insurers Should Do About Climate Change
June 3, 2007| The Informed Reader - WSJ | by Robin Moroney.
weather  climate_change  insurance 
january 2010
CEO_Guide_to_Growth.pdf (application/pdf Object)
July 2006 | On Disruption | by Michael Urlocker. Disruptive
Innovation offers the best way for companies to grow by creating new
markets. But what defines successful disruption? What are the
limitations? Is this just another marketing buzzword? And most
importantly, what can it do for your business? These questions will be
explored in this guide.
limitations  disruption  growth  innovation  filetype:pdf  media:document 
january 2010
June 2009 | Broadcaster | By Lee Rickwood. Pelmorex Media Inc. Celebrates 20 Years Of Servicing The Weather Needs Of Canadians
Pelmorex  weather 
january 2010
Ambition: Why Some People Are Most Likely To Succeed -- Printout --
Nov. 06, 2005 | TIME | By Jeffrey Kluger. Why is that? Why
are some people born with a fire in the belly, while others--like the
Shipps--need something to get their pilot light lit? And why do others
never get the flame of ambition going? Is there a family anywhere that
doesn't have its overachievers and underachievers--its Jimmy Carters and
Billy Carters, its Jeb Bushes and Neil Bushes--and find itself
wondering how they all could have come splashing out of exactly the same
gene pool?
Success  ambitions  overachievers  gene_pool  inner-directed  intrinsically_motivated  high-achieving 
january 2010
Ben Casnocha: A blog about entrepreneurship, ideas, current affairs, and intellectual life
Came here following reference in Jan. 25, 2010 column by Harvey Schachter to post on advisory boards
blog  entrepreneur  boards_&_directors_&_governance 
january 2010
Warming Expected to Cut Atlantic Hurricane Tally but Boost Threat - Dot Earth Blog -
January 21, 2010 | Dot Earth Blog | By ANDREW C. REVKIN. A new
modeling study published in this week’s issue of Science projects a
rise of about 30 percent in potential hurricane damage in the western
Atlantic toward the end of the century as emissions of greenhouse gases
rise. Although the overall number of storms in the region are expected
to drop, the number of strong ones — those reaching Category 4 or 5 in
the hurricane index — are expected to double from the number produced
now, the study says.
weather  climate_change  blog  threats 
january 2010
Snowbirds: What you should know before heading south
Jan 25, 2010 | The Globe and Mail | by Terry Ritchie, who is a
certified financial planner with Transition Financial Advisors
specializing in Canadian residents making the transition to the U.S.
Group, Inc. He is co-author of The Canadian in America, The Canadian
Snowbird in America and The American in Canada, all published by ECW
Press Canada.
snowbirds  crossborder  financial_advisors 
january 2010
New York pastrami v. Montreal smoked meat
Jan. 25, 2010 | The Globe and Mail | by Zachary Goelman.
Pastrami is dry-cured, meaning the meat is lathered with sugar and salt
until absorbed, then seasoned with spices and smoked. Montreal smoked
meat is also dry-cured, but then soaked (like corned beef) to desalinate
it before seasoning and smoking. Montreal smoked meat smokes a bit
longer than pastrami, capturing more of the flavouring.
cured_and_smoked  delicatessens  beef  sandwiches 
january 2010
The Scales Can Lie: Hidden Fat -
* JANUARY 26, 2010 | Wall Street Journal | By RON WINSLOW.
Mayo Clinic study which suggests that fat in your body can get you and
your heart into trouble even if you don't look fat and if the scale
tells you you're healthy. People don't have to be overweight to have
excess body fat. Instead, these people have a higher ratio of fat to
muscle tissue than do people with low body fat.
mens'_health  healthy_lifestyles  exercise  hidden 
january 2010
One Page Proposal
Understand the value chain of the industry or sector.

Sub title
Objectives/Secondary Objectives
Financial Conditions
Action Sought
business  marketing  proposals  web_video  memoranda  templates  pitches 
january 2010
The Most Delicious Ham in the World
January/February 2005 issue | Departures | By Arthur Lubow.
pork  cured_and_smoked  jamón_ibérico  jamón_serrano  hams 
january 2010
Lord of the Flies | Departures
July/August 2005 issue
Lord of the Flies
Article Photo
On New Zealand's South Island, mouse-eating brown trout can grow to 15
pounds, reports EVAN MCGLINN. And Lake Rotoroa Lodge is the place to
catch them.

By Evan McGlinn
fly-fishing  New_Zealand  fishing 
january 2010
Agent of Change
November/December 2006 | Departures | By Robin Pogrebin. Art
advisor Lucille Blair is bridging the gap between African American
collectors and the blue-chip art world. For Ken M. From a marketing
perspective, can he make use of social media and event marketing to do
what Blair does more effectively? As we emerge from recession, now is
the time to position a business like a new art advisory service.

By Robin Pogrebin
African-Americans  art_galleries  art  collectors  investing  investment_advice  high_net_worth  collectibles  women  blue-chips  art_advisory 
january 2010
Material Comfort: Smart Advice for Smart People
January/February 2007 | Departures | By Mike Offit. Lesson 1:
How to Buy Luxury Insurance. There are three large luxury insurers:
AIG, Chubb, and Fireman’s Fund.
high_net_worth  luxury  insurance  howto  advice  AIG  Chubb  Fireman’s_Fund  smart_people 
january 2010
London’s School of Life
July/August 2009 | Departures | By Rhoda Koenig. Equal
parts self-help, continuing ed, and highbrow social mixer, the School of
Life is an idiosyncratic temple of the mind. Possibly run this by Ross
Mayot as a way to grab market share from U of T' School of continuing ed
as well as growing a lead-in to June's idea city or November's CARP GM.

ideas for ideaCity:
buy ads at U of T continuing education.
buy ads at the continuing education programs for Toronto-area alums of Queens, UWO, Waterloo, etc.
crowdsource seeking the best ideas for how ideaCity could expand its market.
position ideaCity as a unique retirement gift.
position ideaCity as a unique retirement gift spousal gift
continuing_education  serendipity  London  ideas  life_long_learning  ideacity 
january 2010
Confirmed Cyclopaths | Departures
September 1998 issue
Confirmed Cyclopaths
Motorcycling is on a roll, powered by an influx of wealthy, "gentleman"
bikers. Here are five high-end machines, running the taste spectrum from
easy rider to daredevil

By Richard John Pietschmann
howto  motorcycles  best_of  Ducati 
january 2010
The Culture of Today’s Changing World
May/June 2009 | Departures | By Joshua Cooper Ramo. From
Hezbollah in Beirut to a investment fund in Beijing, we’re living in an
age of unthinkable change and surprise. "In a world of constant newness
in science, technology, and media, there’s no reason to think politics
and economics should be immune to change any more than the way we search
for information is. If we truly want to develop a sense of the unstable
geography at this moment and master the suddenly essential language of
surprise and hope and danger, our only chance is to get out of the house
(or the bunker) and start looking for signs of the new. Travel,
tourism, and culture instantly become more than hobbies or distractions;
they are transformed into our best hope of understanding. Because while
we are now indisputably living in the age of the unthinkable, it
doesn’t mean we’re living in the age of the unexplainable."
Joshua_Cooper_Ramo  globalization  dangers  politicaleconomy  instability  unpredictability  travel  tourism  culture  surprises  constant_change  sense-making  unthinkable 
january 2010
Angling for Adventure | Departures
July/August 2008 issue
Angling for Adventure

By Peter Kaminsky
fly-fishing  Argentina  fishing 
january 2010
Wealth must be created on a personal level
January 25, 2010 | Stabroek News | by Michael Maxwell. "The
public sector of a poor nation where your next raise is determined by a
clueless government pandering to ethnic concerns is no place to be
hanging your hat for the future, despite your lionhearted service.

There must be a return of the innovative African Guyanese whose vision
of the future is bold enough to know that he has to recast himself into
finding the comfort and security of wealth in a nation where ethnic
economic marginalization rules. As one blogger aptly stated in response
to my January 8 letter, African Guyanese are always starting and
starting over in many of this nation’s economic endeavours. That is a
spirit-crushing struggle for any people. African Guyanese capitalism
does not necessarily have to be on a massive commercial scale, but it
should be sufficient to afford quality wealth and economic security. To
hell with political marginalization."

F. Skinner Iman Chin • 10 years ago
What you are seeing in Linden is not new. Africans have the ability to be innovative. After slavery we bought land, after the PNC's redeployment - square pegs in round holes debacle - where in many cases both husband and wife found themselves without a job, we started the trading business. Now here we go again.

But we must find a way to stop starting from scratch ever too often. That's the challenge - not innovation.
economic_development  Guyana  Afro-Guyanese  letters_to_the_editor  wealth_creation  self-determination  self-discipline  self-employment  self-help  public_sector  generational_wealth  marginalization  personal_economy  spirit-crushing  struggles  financial_security  soul-sapping  reinventing_the_wheel 
january 2010
Mastering the Art of Roast Chicken
May/June 2007 | Departures | By Reggie Nadelson. As she
continues her journey toward competence in the kitchen, Reggie Nadelson
visits Heston Blumenthal, the chef they call the Einstein of the
restaurant set. His restaurant, the Fat Duck, has three Michelin stars
(only two others in Britain can claim the same) and has been called the
best in the world.
recipes  roasted  chicken  foodies  gourmands  gourmet  restaurants  restauranteurs 
january 2010
How to Pick the Best Camera | Departures
July/August 2009 issue
How to Pick the Best Camera
Canon PowerShot G10

Courtesy Canon
From the Serengeti Plain to the Great Wall of China, pros pick the best
camera—and lenses, computer, tripod, and other gadgets—for the job.

By Evan McGlinn
howto  travel  cameras 
january 2010
Bottega Veneta’s Handcrafted Empire | Departures
September 2009 issue
Bottega Veneta’s Handcrafted Empire
The creation of a Bottega mirror begins as one group of artisans weaves
the intrecciato leather pattern; another crafts the wooden frame by

Courtesy Bottega Veneta
Bottega Veneta famously calls itself the brand to buy “when your own
initials are enough.” But Italian artisans have their names on every

By Stellene Volandes
craftsmanship  bespoke  luxury  artisan_hobbies_&_crafts  Italian  handmade 
january 2010
Ducati and the Art of the Bike
July/August 2002 | Departures | By Owen Edwards. Massimo Tamburini, creator of the world's most gorgeous motorcycles
motorcycles  Ducati  Italian 
january 2010
Smart World: Breakthrough Creativity and the New Science of Ideas - Harvard Business Review
HBS Press Book
Smart World: Breakthrough Creativity and the New Science of Ideas

by Richard Ogle
352 pages. Publication date: Apr 19, 2007
creativity  breakthroughs 
january 2010
Op-Ed Columnist - More (Steve) Jobs, Jobs, Jobs, Jobs -
January 23, 2010 | New York Times | By THOMAS L. FRIEDMAN.
What the country needs most now is not more govt. stimulus, but more
stimulation. We need to get millions of American kids...excited about
innovation and entrepreneurship again. We need to make 2010 what Obama
should have made 2009: the year of innovation, the year of making our
pie bigger, the year of “Start-Up America.” Obama should make the
centerpiece of his presidency mobilizing a million new start-up
companies that won’t just give us temporary highway jobs, but lasting
good jobs that keep America on the cutting edge. The best way to counter
the Tea Party movement, which is all about stopping things, is with an
Innovation Movement, which is all about starting things. Without
inventing more new products and services that make people more
productive, healthier or entertained — that we can sell around the world
— we’ll never be able to afford the health care our people need, let
alone pay off our debts."
job_creation  entrepreneurship  economic_development  Tom_Friedman  start_ups  Cambrian_explosion  Obama 
january 2010
Strategic Plans Lose Favor -
JANUARY 25, 2010 | Wall Street Journal | by JOANN S. LUBLIN and DANA MATTIOLI
Joann_S._Lublin  Dana_Mattioli  strategic_planning 
january 2010
Recipes for Health - Risottos for Winter -
January 18, 2010 | New York Times | By MARTHA ROSE SHULMAN
risotto  recipes 
january 2010
What Do Managers Do? As Work Changes, So Must Managers -
JANUARY 22, 2010 | Wall Street Journal | by Alan Murray. In an
excerpt from the WSJ Essential Guide to Management, Alan Murray
explains what a good manager does and how the job has changed. In his
1989 book, author Warren Bennis listed differences between managers and
leaders. Among them:

* The manager administers; the leader innovates.
* The manager focuses on systems and structure; the leader focuses
on people.
* The manager relies on control; the leader inspires trust.
* The manager has a short-range view; the leader has a long-range
* The manager asks how and when; the leader asks what and why.
* The manager imitates; the leader originates.
* The manager accepts the status quo; the leader challenges it.
* The manager does things right; the leader does the right thing.
management  managers  leaders  Warren_Bennis  long-range 
january 2010
Historical Weather Data
January 5, 2007 | Infectious Greed | by Paul Kedrosky:
weather  blogs  Paul_Kedrosky 
january 2010
Making Money from Weather Data
August 1, 2007 | Infectious Greed | by Paul Kedrosky:
weather  Paul_Kedrosky  blogs 
january 2010
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