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Meet Bloomberg's data-driven Daniel Doctoroff
Aug. 09 2013 | The Globe and Mail |JOANNA SLATER.

Mr. Doctoroff’s job, as deputy mayor for economic development, would include rebuilding the site and pushing ahead with projects envisaged in the Olympic bid....Founded by Mr. Bloomberg in 1982, the firm grew into a global juggernaut that disrupted every field it touched, from market data to financial journalism....Mr. Doctoroff had a yen for precision and a belief in the power of data. To eliminate clutter on his desk, he never touches a piece of paper twice. “I either delegate something, I dump it, or I deal with it,”...Mr. Doctoroff’s mission at Bloomberg is twofold. The first is to sell more terminals – a subscription service that costs more than $20,000 (U.S.) a year per person and offers access to an expanding universe of data, analytical tools and news. Last year was a tough one for terminal sales; Wall Street firms continued to shed staff in what Mr. Doctoroff describes as “the fourth year of post-financial crisis adjustment.”

The second task is to lead the company into other areas and make those investments pay off. Bloomberg has launched what it hopes will become indispensable data products for fields like law and government and also for back-office personnel within finance. Then there’s the media business, which includes a news service, television, radio and magazines, among them Bloomberg Businessweek, which was purchased in 2009. Businessweek still isn’t profitable, but it’s losing much less money than it used to. The magazine, like the rest of the news operation, serves another objective in the Bloomberg ecosystem, Mr. Doctoroff said: heightening the firm’s profile so it can attract more market-moving scoops, which in turn helps to sell more terminals....On his career path: I believe we’re all endowed with a very small set of narrow skills that make us unique. You’ve got to find what that is. Most often what you truly understand makes you unique is something that you’re also going to build passion around. For me – and I didn’t really discover this until I was in my 40s, the line that connected the dots … [is] seeing patterns in numbers that enable me to tell a compelling story which helps to solve a problem. So whether it is helping a candidate get elected or doing a road show for a company, getting a project done in New York or hopefully setting a vision for a company, it’s that narrow skill.
New_York_City  Bloomberg  data_driven  precision  CEOs  organizational_culture  Wall_Street  private_equity  digital_media  disruption  privately_held_companies  Michael_Bloomberg  fin-tech  journalism  pattern_recognition  career_paths  gtd  mayoral  Daniel_Doctoroff  storytelling  product_launches  sense-making  leadership  insights  leaders  statistics  persuasion  ratios  analogies  back-office  connecting_the_dots  scoops  financial_journalism  financial_data  special_sauce  non-routine  skills 
august 2013
China-Caribbean relations: a new footing needed : Kaieteur News
August 11, 2013 | By KNews | Filed Under Features / Columnists, Ronald Sanders

By Sir Ronald Sanders
China  Caribbean 
august 2013
The Weekend Interview With Ben Nelson: The Man Who Would Overthrow Harvard - WSJ.com
August 9, 2013 | WSJ | By MATTHEW KAMINSKI.

Minerva a "reimagined university." Sure, there will be majors and semesters. Admission requirements will be "extraordinarily high," he says, as at the Ivies. Students will live together and attend classes. And one day, an alumni network will grease job and social opportunities.

But Minerva will have no hallowed halls, manicured lawns or campus. No fraternities or sports teams. Students will spend their first year in San Francisco, living together in a residence hall. If they need to borrow books, says Mr. Nelson, the city has a great public library. Who needs a student center with all of the coffee shops around?

Each of the next six semesters students will move, in cohorts of about 150, from one city to another. Residences and high-tech classrooms will be set up in the likes of São Paulo, London or Singapore—details to come. Professors get flexible, short-term contracts, but no tenure. Minerva is for-profit.

The business buzzword here is the "unbundling" of higher education, or disaggregation. Since the founding of Oxford in the 12th century, universities, as the word implies, have tried to offer everything in one package and one place. In the world of the Web and Google, physical barriers are disappearing.

Mr. Nelson wants to bring this technological disruption to the top end of the educational food chain, and at first look Minerva's sticker price stands out. Freed of the costs of athletics, the band and other pricey campus amenities, a degree will cost less than half the average top-end private education, which is now over $50,000 a year with room and board...."My first six months, what did the consulting firm teach me? They didn't teach me the basics of how they do business. They taught me how to think. I didn't know how to check my work. I didn't think about order of magnitude. I didn't have habits of mind that a liberal arts education was supposed to have given me. And not only did I not have it, none of my other colleagues had it—people who had graduated from Princeton and Harvard and Yale."
howto  thinking  Harvard  disruption  Colleges_&_Universities  Ivy_League  elitism  MOOCs  Minerva  Jason_Isaacs  unbundling  disaggregation  imagination  check_your_work  orders-of-magnitude 
august 2013
Cars won't stand still during transit debate - The Globe and Mail
LORRAINE SOMMERFELD

Special to The Globe and Mail

Published Wednesday, Aug. 07 2013
transit 
august 2013
Taiwan Brand Builders Add Hollywood's Glitz - WSJ.com
August 7, 2013 | WSJ| Eva Dou.

For Taiwanese companies, brand-building has been challenging because of their legacy as contract manufacturers, and because of cultural obstacles such as the hierarchical nature of Asian companies, executives and analysts say.

"By and large, Asian brands have this common problem," said Thomas Chen, managing director of consultancy Interbrand China. "They are afraid to show their attitude."
branding  brands  HTC  Taiwan  Acer  competitiveness_of_nations  Hollywood  advertising  Asian 
august 2013
L. Gordon Crovitz: White Hats vs. Black Hats - WSJ.com
August 4, 2013 | WSJ | By L. GORDON CROVITZ.

The NSA says 42 terror-related plots have been disrupted, thanks to its surveillance program.

In the language of computer hacking, the good guys are "white hats," who identify weaknesses in systems so they can be fixed. "Black hats" are the ones who take advantage of weaknesses in systems.......A white-hat hacker would point out what happens when intelligence agencies fail to monitor communications data. Gen. Alexander pointed out that the 9/11 plots succeeded because of avoidable intelligence failures, citing the example of an intercept of a phone call from Yemen involving one of the 9/11 hijackers. "We didn't have the tools and capabilities to see that he was actually in California," Gen. Alexander said. "The intelligence community failed to connect those dots."
black_hats  NSA  security_&_intelligence  surveillance  9/11  privacy  L._Gordon_Crovtiz  terrorism  U.S._Cyber_Command  connecting_the_dots  white_hats 
august 2013
Why is cancer so common?
22 April 2013 | BBC Science |
cancers 
august 2013
Iran's Leader Reduces Posts of Military Elite - WSJ.com
August 7, 2013 | WSJ | By JAY SOLOMON
Iran's Leader Reduces Posts of Military Elite
Move Seen Potentially Hopeful for Containing Nuclear Program
Iran 
august 2013
The Ingenuity Imperative: What Big Data Means for Big Business - Harvard Business Review
by Mihnea C. Moldoveanu

Source: Rotman School of Management

5 pages. Publication Date: May 01, 2013
ingenuity  innovation  massive_data_sets  HBR  Rotman  Mihnea_Moldoveanu 
august 2013
African Guyanese concerns cannot be articulated by a political party parliament
November 12, 2006 | Stabroek News |Dennis Wiggins

"A renaissance is needed but putting it forward as a political strategy may be dangerous"

Mr. F.. Skinner's letter "A renaissance is needed but putting it forward as a political strategy may be dangerous" (11/08/06)

Mr. Phillips in his letter captioned; "The concept of peace was used to attack the African psyche (11/08/06);"
Afro-Guyanese  letters_to_the_editor  ACDA  PNC  politics  strategic_thinking  human_psyche  propaganda  victimhood 
august 2013
Is the Black church in the Black community?
July 31 2013| Share News | Posted by Lennox Farrell.
Does Toronto’s Black community have any organizational base from which to respond to our social needs?

Which, in particular brings me back to the initial question, is there any institution in our community with the resources and the legitimacy to step up and step forward?

An institution assisting in developing leadership that consults. Leadership that embraces. Leadership that is forthright with the politicians and those who carry status?

Leadership that speaks with the institutional knowledge of what is past and who is present. Leadership that speaks to solutions and not to posturings. Because, if Toronto knows anything, it knows how to make a fig-leaf look like a fig-tree. It knows how to tire you out, calling meetings to call other meetings…

We live in a city and in a time that is at a watershed regarding racism and its impact on our youth. Employment and self-employment require training and resources, yes. These require even more: access and opportunity. In other words, these require a level playing field. Because access and opportunity is not about what you know, but about who you know; with whom you socialize in your church, club, family, golf-course, neighbourhood.

The only effective response to this (anti-Black racism) must come from institutions that are communal, that are resourced, legitimate, and have the wisdom and honour to unite, not divide the community from religious turf wars for paying memberships. Our community and our youth in particular, need back-up from the front.

What we urgently need is for individuals in leadership to be energized. What we need and before the next elections – municipal, provincial, federal – is greater and more substantive interaction with the most marginalized among us; with communities who might never attend church; who will not be in the choir; who might not give donations. Then, call together as many of the organizations and individuals who will volunteer to work and to work wisely under honourable leadership.
African_Canadians  institutional_knowledge  leadership  leadership_development  institutions  institution-building  networking  SIU  strategic_thinking  Toronto  turning_points 
august 2013
Jeff Bezos's Tool Kit for Washington Post - WSJ.com
August 6, 2013 | WSJ | By KEACH HAGEY and GREG BENSINGER

Jeff Bezos's Tool Kit for the Post
Amazon Founder Brings Skills in Data Gathering, Software, E-Commerce


Mr. Bezos bought the paper in a personal capacity, many media-industry experts expressed optimism that the Amazon.com Inc. AMZN -1.23% founder will be able to apply to the Post the same software development, data gathering and e-commerce chops—as well as his patient investment philosophy—that turned his company into a powerhouse.

"Building audience, personalizing the offering, and, certainly, monetization," those are the core competencies that Jeff Bezos and Amazon have developed,
newspapers  turnarounds  software  e-commerce  data  Jeff_Bezos  WaPo  strategic_patience  core_competencies 
august 2013
INDISCIPLINE IS THE ROOT OF OUR PROBLEMS : Kaieteur News
August 6, 2013 | By KNews | Filed Under Features / Columnists, Peeping Tom
guyana  self-discipline 
august 2013
Why do I get a slump in mental energy after eating a meal?: Scientific American
December 27, 2010
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Cover Image: January 2011 Scientific American Magazine See Inside
Why do I get a slump in mental energy after eating a meal?

By Paul Li
mens'_health 
august 2013
What’s an Idea Worth? - NYTimes.com
By ADAM DAVIDSON
Published: July 29, 2013 (think about this for WaudWare)

Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value....we have no idea how to measure the financial value of ideas and the people who come up with them.
fees_&_commissions  invoicing  intangibles  billing  transformational  GE  Nike  Apple  fees  goodwill  professional_service_firms  branding  metrics  time-management  productivity  knowledge_economy  creativity  pricing  value_creation  ideas 
august 2013
Tips and traps when preparing or revising your will - The Globe and Mail
TIM CESTNICK

The Globe and Mail

Published Wednesday, Jul. 24 2013
estate_planning 
august 2013
Trip-sharing is giving cabs a rough ride - The Globe and Mail
BRIAN LEE CROWLEY

Special to The Globe and Mail

Published
Wednesday, Jul. 24 2013
sharing_economy  taxis  ride_sharing 
august 2013
Loblaw’s timely acquisition amid rivalries
Jul. 24 2013 | The Globe and Mail |MARINA STRAUSS - RETAILING REPORTER




Published
Wednesday, ,
Loblaws  Shoppers  Marina_Strauss  Target  Wal-Mart  supermarkets  grocery  competitive_landscape  retailers 
august 2013
TTC to probe conversion of two GO train tracks - The Globe and Mail
KALEIGH ROGERS

The Globe and Mail

Published
Wednesday, Jul. 24 2013

The feasibility study will look at the impacts of including more vehicles on the busy lines, but TTC CEO Andy Byford said its worth considering as the corridors are not at capacity yet.

“It does seem to me there is some spare capacity. At the end of the day, we should be looking to sweat the assets and maximize use of all rail corridors in this city,” Mr. Byford said, adding a more substantial relief line to the east end would still be needed.

“That takes time to construct, and it’s $8-billion that we don’t currently have. Certainly as a stop gap, I think we should be talking to GO to say, ‘Is there anything that we can do in a much shorter time frame?’”
transit  TTC  DRL  Toronto  urban_intensification  urban_planning  sweating_the_assets 
august 2013
Beyond loyalty: Why retailers track your every purchase - The Globe and Mail
OMAR EL AKKAD AND JOSH KERR

The Globe and Mail

Published
Friday, Jul. 19 2013,

Using variants of the same tools that banks and insurance companies use to detect patterns of account fraud, retail chains in Canada and the U.S. mine their customers’ shopping patterns looking for opportunities to personalize the shopping experience. For example, earlier this year, Shoppers began rolling out a personalized e-mail brochure to each of its loyalty card customers. The e-mails often contain offers not found in their general flyers, as well as limited-time discounts on the sorts of products that individual customers have purchased in the past.

“We’ve had the data for a while now and it has allowed us to make improvements within the store format, but now we’re taking it to the next level,” says Tammy Smitham, vice president of communications and corporate affairs at Shoppers. “We’re giving them exactly what they’re shopping for.”
retailers  customer_loyalty  Omar_el_Akkad  SAS  data_mining  massive_data_sets  store_footprints  Loblaws  Shoppers  personal_data  loyalty_management  Turnstyle 
august 2013
What is Hustle?
(From my cubicle wall at the TD Bank 1988-1990)
Hustle is doing something that everyone is absolutely certain can’t be done.

Hustle is getting commitment because you got there first, or stayed w...
inspiration  hustle  affirmations  capital_efficiency  It's_up_to_me 
august 2013
Hotels Add Libraries as Amenity to Keep Guests Inside - NYTimes.com
July 29, 2013 | NYT | By AMY ZIPKIN.

For hotels, the challenge is to persuade guests to spend more time, and money, in restaurants and bars, rather than venturing outside.

The Indigo Atlanta-Midtown hotel, for example, has a separate space in the lobby it calls the Library, with books, newspapers and coffee. The Indigo Nashville Hotel also has a library-style seating area.

Country Inns and Suites, with 447 hotels, now has an exclusive arrangement with Penguin Random, called Read It and Return Lending Library, that allows guests to borrow a book and return it to another location during a subsequent stay.

Scott Mayer, a senior vice president at Country Inns, says the goal is to provide guests, 40 percent of whom are business travelers, with “something they didn’t expect.”
hotels  libraries  reading  amenities  unexpected  perks  serendipity  hospitality 
july 2013
Painting the Wind: The ambition and frustration of a Caribbean man : Kaieteur News
June 30, 2013 | By KNews | Filed Under Features / Columnists, Ronald Sanders

By Sir Ronald Sanders
Caribbean  Caricom  novels  men 
july 2013
Lessons I learned from SNC-Lavalin’s woes
Jul. 26 2013 | - The Globe and Mail | by GWYN MORGAN.

Information is key

Because directors get most of their information from people within the company, they need to do everything they can to build and diversify their sources. There should be a robust whistle-blower system, independent of management, so employees can pass on information to directors without fear of reprisal.

Financial reporting structures matter. Internal auditors should report directly – and only – to the chair of the audit committee, not to management. The chief financial officer should have a direct reporting relationship to the audit committee chair. Operating division comptrollers should report to the CFO, not to the division leader or the business-unit head.

Focus on leadership

It’s important to have strong financial controls and ethical codes, but they will fail unless all people in leadership roles, from the CEO on down, follow them diligently and consistently.

Culture, culture, culture

It is said that corporate culture is defined by how people act when no one is looking. But it is also defined by how employees react when they see behaviour that is inconsistent with the values of the organization. When their reaction is, “We’re not going to let this happen in our company,” the organization is built upon a solid ethical foundation.
Gwyn_Morgan  boards_&_directors_&_governance  lessons_learned  SNC-Lavalin  scandals  engineering  information  information_flows  financial_reporting  financial_controls  auditors  CFOs  leadership  organizational_culture  whistleblowing  ethics  information_sources  reprisals 
july 2013
As consumers fret over prices, big grocers take fight Down East
Jul. 26 2013 | The Globe and Mail | by MARINA STRAUSS - RETAILING REPORTER.
Fresh Intelligence Research Corp.

Marc Poulin, chief executive officer of Sobeys, told analysts consumers are unpredictable and will check prices at different stores, keeping grocers on their toes.

“As retailers, we have to be especially sharp to entice the customer to spend the extra dollar,” he said. “I think the market is getting very competitive, that’s for sure, and it’s the result of the fact that we have a fickle consumer and a lot of square footage being added to the marketplace.”
Atlantic_Canada  Marina_Strauss  grocery  supermarkets  Loblaws  Shoppers  Wal-Mart  retailers 
july 2013
The new salad days of publishing
July 26, 2013 | globeadvisor.com: | SIMON HOUPT
publishing  New_York_City  magazines  Simon_Houpt 
july 2013
What fatal flaw led us so deeply into debt?
October 18, 1997 | Globe & Mail | William Thorsell.

The Unheavenly City by Edward Banfield.

Wisdom has three practical dimensions (with intuition providing a fourth for the truly sage person). The first part of wisdom is knowledge, the second is context based on experience, the third is a long perspective on time......the more forward-looking you are, the higher your social class is. People who live a great deal of their intellectual life in the future derive two great advantages over those who do not: They avoid predictable damage to their interests, and they exploit opportunities that might otherwise be lost to others.

This requires a high tolerance for delayed gratification.

In his engaging book, Future Perfect, Stanley Davis argues that most people are stuck managing the results of things that have already happened....the aftermath. Great leaders manage what has not yet happened....the beforemath. "People who take out life insurance and have home mortgages are managing the beforemath...they are managing the consequences of events that have not yet taken place."
William_Thorsell  books  instant_gratification  delayed_gratification  sophisticated  social_classes  debt  debt_crisis  wisdom  long-term  intuition  far-sightedness  beforemath  anticipating  contextual  forward_looking  foresight  aftermath 
july 2013
China's Rural Pollution Problem - WSJ.com
July 27, 2013 | WSJ | By JOSH CHIN and BRIAN SPEGELE

China's Bad Earth
Industrialization has turned much of the Chinese countryside into an environmental disaster zone, threatening not only the food supply but the legitimacy of the regime itself....a series of recent cases have highlighted the spread of pollution outside of urban areas, now encompassing vast swaths of countryside, including the agricultural heartland.
pollution  environment  China  threats  farming  soils  cancers 
july 2013
How to keep Toronto’s storm sewers from flooding? Bring the rivers back - The Globe and Mail
AMANDA KWAN

Special to The Globe and Mail

Published Friday, Jul. 19 2013

vanishingpoint.ca
floods  Toronto  parks  history  daylighting 
july 2013
Eight Reasons High School Students Should Be On LinkedIn - Forbes
Susan Adams, Forbes Staff

I cover careers, jobs and every aspect of leadership.
Follow (1,917)
Leadership
|
5/14/2013
high_schools  students  LinkedIn 
july 2013
Land at centre of mega-quarry fight sold
July 18, 2013 | Globalnews.ca | By Heather Loney.

Bonnefield Financial – a Canadian farmland investment company -announced this week it had bought more than 2,600 hectares of land from Highland Companies.

Bonnefield said the Class 1 farmland would continue to be used for farming.

“Here we have Canadian investors, supporting Canadian farmers to ensure that one of our most precious resources – farmland – continues to be used for farming,” said Bonnefield president Tom Eisenhauer in a press release. “That’s the core of Bonnefield’s mission: farmland for farming. We look forward to working with local farmers who will operate this land on a long-term basis and to ensure that it is preserved and enhanced for farming use.”
farmland  agribusiness  hedge_funds  institutional_investors  farming 
july 2013
11 ideas to make ideaCity a little more compelling
June 2005 | National Post pg. A13 |Siri Agrell.

Every great concept can be improved upon, and the heady group of conference attendees at ideaCity in Toronto yesterday had their own ideas for host ...
ideaCity  conferences 
july 2013
Who's Your Daddy?
July 20, 2013 | NYT |By MILES CORAK

Better job opportunities for the children of the top 1 percent deepen our cynicism about how people get ahead....Hard work and perseverance will always be ingredients for success, but higher inequality has sharply tilted the landscape and made having successful parents, if not essential, certainly a central part of the recipe....THE Danish and Canadian top 1 percent certainly have their share of privilege: the Gus Wenners of the world, talented or not, are not rare. A recent study published by the Russell Sage Foundation showed that about 30 percent of young Danes and 40 percent of Canadians had worked with a firm that at some point also employed their fathers. This is more likely the higher the father’s place on the income ladder, rising distinctly and sharply for top earners. In Denmark more than half of sons born to the top 1 percent of fathers had worked for an employer for whom the father also worked, and in Canada the proportion is even higher at nearly 7 of every 10.

This is on a par with the United States, where, according to a 2006 study, up to half of jobs are found through families, friends or acquaintances, with higher wages being paid to those who found jobs through “prior generation male relatives” who actually knew the potential employer or served as a reference.
nepotism  movingonup  income_distribution  self-perpetuation  winner-take-all  inequality  privilege  myths  opportunities  The_One_Percent  income_inequality  hard_work  compounded  upper-income 
july 2013
Welcome to the ‘Sharing Economy’ - NYTimes.com
July 20, 2013 | NYT | Thomas L. FRIEDMAN

Airbnb has also spawned its own ecosystem — ordinary people who will now come clean your home, coordinate key exchanges, cook dinner for you and your guests, photograph rooms for rent, and through the ride-sharing business Lyft, turn their cars into taxis to drive you around. “It used to be that corporations and brands had all the trust,” added Chesky, but now a total stranger, “can be trusted like a company and provide the services of a company. And once you unlock that idea, it is so much bigger than homes. ... There is a whole generation of people that don’t want everything mass produced. They want things that are unique and personal.”

There’s more. In a world where, as I’ve argued, average is over — the skills required for any good job keep rising — a lot of people who might not be able to acquire those skills can still earn a good living now by building their own branded reputations, whether it is to rent their kids’ rooms, their cars or their power tools. “There are 80 million power drills in America that are used an average of 13 minutes,” says Chesky. “Does everyone really need their own drill?”
sharing_economy  Tom_Friedman  Airbnb  ecosystems 
july 2013
Shelby Steele: The Decline of the Civil-Rights Establishment - WSJ.com
July 21, 2013 | | WSJ | SHELBY STEELE.

The Decline of the Civil-Rights Establishment
Black leaders weren't so much outraged at injustice as they were by the disregard of their own authority.
Shelby_Steele  Trayvon_Martin  civil_rights  African-Americans  injustice  decline 
july 2013
New breed of pirates challenges television’s old guard
Apr. 11 2013 | The Globe and Mail | SIMON HOUPT.

For Jean-Philippe Vergne, this is just another turn of capitalism’s screw. An assistant professor at the Richard Ivey School of Business, he recently co-authored a provocative book arguing that, far from being dangerous to business and society, piracy should be recognized as a major element in the evolution of capitalism.

In The Pirate Organization, which he adapted for a talk last Friday at Western University's own TEDx conference, Mr. Vergne and Rodolphe Durand note that, throughout history, the development of an industry has tended to follow a predictable pattern: “It is not all about competition. It occurs in waves, it expands into new territories using monopolistic controls – then free trade kicks in,” he said. “One big important actor that contributes to shaping the rules of the game in those new territories (is) pirates.”... “Everybody’s scared, because we lack the tools – the conceptual tools, the legal tools – to understand what (piracy) means and what’s going on.”

But as the incumbent companies wait for the development of suitable definitions, pirate firms are blithely pushing the boundaries of acceptable behaviour: This week, the CEO of Aereo, Chet Kanojia, was in Washington, pressing his case with U.S. lawmakers.

For the moment, Canadian broadcasters are safe from the threat posed by Aereo and the dozens of others disrupting the U.S. TV landscape. But a little fear would do them well. At an industry conference last month, the chair of the CRTC asked TV executives and producers whether they had a “healthy discontent with the way things are.” He was telling them, really, to think like pirates, to disrupt their own businesses – for their own good, and the good of the country. Because he knows that, if they don’t, the real pirates are going to wreak hell when they get here. It’s just a matter of time.
Simon_Houpt  piracy  disruption  CATV  television  Ivey  TED  Aereo 
july 2013
Why retailers love customers who shop on their smartphones - The Globe and Mail
Jul. 18 2013 | The Globe and Mail | SUSAN KRASHINSKY.
The study found that, unsurprisingly, even the most plugged-in consumers do not tend to click on digital ads. Of the smartphone owners surveyed, two-thirds said they “rarely” or “never” click on online advertisements, with the minority reporting that they do so regularly. It helps when an ad is personalized. In that case, 49 per cent said they would regularly click on ads. But even then, just over half still said they would rarely or never consider it. The greatest opportunity for marketers is arguably not in advertising to those digitally connected consumers; it is in offering them something they will find useful....“We are witnessing a seismic change in consumer behaviour due to the emergence of social and digital platforms and the significance and ubiquity of mobile as a consumer platform,” Mr. Schultz told analysts on a conference call in April to discuss the company’s earnings. The data Starbucks can now collect on those users are crucial for it as a marketer.

“Retail has historically been a rather anonymous transaction for many,” said Lori Bieda, executive lead for consumer intelligence at SAS Canada. “… Mobile makes a consumer known to retailers.”...The SAS research showed that people want their phones to act as “personal shoppers.” Those surveyed said they would be more likely to return to a store that sent them offers on their mobile devices – but that’s highly contingent on those offers being relevant and targeted to that person’s preferences.
bricks-and-mortar  consumer_behavior  customer_loyalty  Indigo  market_research  mobile_applications  mobile_phones  online_advertising  personal_shoppers  retailers  seismic_shifts  smartphones  Starbucks  Susan_Krashinsky 
july 2013
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