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jerryking : altimeter   3

Definitive ways brands can harness the Internet of Things - iMediaConnection.com
Jessica Groopman
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Follow this authorRSSTwitter Media Planning & Buying Posted on March 10, 2015
Industrial_Internet  Altimeter  brands  LBMA  location_based_services 
february 2016 by jerryking
What’s Next for E-Commerce - WSJ - WSJ
Nov. 2, 2014 | WSJ |

Storing this excerpt here. Unrelated to this Pinboarded article. "In the magazine's November 2009 issue, Charlene Li, the Founder of Altimeter Group is quoted as saying, "Engagement is more than just setting up a blog and letting viewers post comments; it's more than just having a Facebook profile and having others write on your wall. It's also about keeping your blog content fresh and replying to comments; it's building your friends network and updating your profile status. Don't just check the box; engage with your customer audience."....Taken from What are the best trade magazines for the retail business? Asked by Sacrina on Askville by Amazon found here (http://askville.amazon.com/trade-magazines-retail-business/AnswerViewer.do?requestId=40237210)
e-commerce  Russia  customer_engagement  customer_experience  Amazon  Altimeter 
november 2014 by jerryking
Plugged In: Networking with a digital-age provocateur
May-June 2009 | Harvard Magazine | by Nell Porter Brown. Li's
an authority on the interface between advertising and social networking.
Her company, Altimeter Group, counsels businesses, such as Sony, on
digital strategies. Her 2008 business bestseller , Groundswell, which
she wrote with Josh Bernoff. It spells out her views on the critical
need for businesses to embrace social technologies—wikis, blogs, forums
(threaded discussion boards), Twitter, Facebook, MySpace, YouTube,
LinkedIn, etc.
Charlene_Li  social_media  strategies  gurus  digital_media  Altimeter  advertising  social_networking  digital_strategies  brands  digital_influencers 
august 2009 by jerryking

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