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What will Apple do without Jony Ive?
June 27, 2019 | Financial Times | by Tim Bradshaw, Global Technology Correspondent.

Sir Jonathan prepares to move on from Apple to launch his own new venture, LoveFrom, after more than two decades at the Silicon Valley giant.....As a company worth nearly $1tn, Apple today is financially secure. But Sir Jonathan's looming departure will once again raise questions about its future. 

This is not the first time that Sir Jonathan’s role has evolved. In recent years, his design expertise has extended beyond crafting Apple’s pocketable devices. He helped retail chief Angela Ahrendts overhaul its stores, from fixtures such as its tree-lined “Genius Groves”, down to simplifying product packaging. 

More significantly, he oversaw the company’s long-planned move to its new headquarters, Apple Park, which was first conceived with Jobs back in 2004 and designed in partnership with British architects Foster + Partners.....Speaking at a Wired magazine event in 2018, he appeared to suggest that he was back for the long haul, saying: “There’s an awful lot to do and an awful lot of opportunity.” ....Apple Park...brought Apple’s entire design team together for the first time into one purpose-built studio, with industrial designers sitting side by side with font and interface designers......Perhaps the most important legacy that Jon Ive leaves . . . is the team.”.......By Apple’s outsized standards, the tight-knit group of people who work on product design is small. It runs to just a few dozen people out of an organisation that employs some 132,000 staff.....
Yet the team wields a disproportionate influence inside the Cupertino-based company. With an extensive array of tooling and fabrication equipment that is rarely found outside a manufacturing plant, the studio explores new product categories and the materials that might build them, from unique blends of aluminium to ceramics. 

They define not only a product’s appearance but how its software looks and feels, how it responds to gestures, even how an iPhone or Watch gently vibrates to give a user “haptic feedback”. 

“No group within Apple has more power than the industrial designers,” ......Jonathan Ive has thousands of patents to his name, encompassing the original iPod and iPhone to more obscure innovations, including the iPad’s magnetic cover, the Apple Store’s wooden tables and a lanyard used to attach an iPod to a wrist......Jonathan’s departure is likely to reopen a debate that has been simmering for several years — namely how will Apple come up with a new hit product that can match the unprecedented success of the iPhone, whose record-breaking profits propelled Apple to become the first trillion-dollar company last year........it may be that no single product ever will top the iPhone — for any tech company, not just Apple. It is a question that hangs over Silicon Valley as the industry casts around for a new platform, be it virtual reality or smart speakers, that might become as ubiquitous and essential as the smartphone.........Apple is also putting greater attention on an expanding portfolio of online services, including games, news and video........Tim Cook and Jonathan Ive have both pointed to healthcare as a potential new market for Apple, building on the Watch’s new capabilities for detecting heart irregularities.....Healthcare is just one example of how the battleground has changed for Apple in recent years. Despite pioneering virtual assistants with Siri, Apple found itself outflanked by Amazon’s Alexa and Google Assistant in both sales of smart speakers and artificial intelligence capabilities.

New blood at Apple

Some analysts believe that new blood could invigorate Apple’s response to these challenges. Alongside the high-profile departures of Ms Ahrendts and Sir Jonathan, Apple poached John Giannandrea from Google to become its head of machine learning and AI strategy, as well as Hollywood veterans Jamie Erlicht and Zack Van Amberg from Sony Pictures Television to run its push into original video. 

“The apparent acceleration in the pace of change within Apple at the executive level reflects the paradigm shift the company is undergoing from a hardware-driven story to ‘Apple as a service’,....... the most significant concern for investors will be that Sir Jonathan’s departure will take away another arbiter of focus and product direction that Apple had already lost with the death of Jobs.....Jonathan’s focus is growing beyond the steel and glass borders of Apple Park, saying he wants to “solve some complicated problems”. .....“One defining characteristics is almost a fanatical curiosity,” he said. “But if you don’t have the space, if you don’t have the tools and the infrastructure, that curiosity can often not have the opportunity to be pursued.”

LoveFrom itself defies traditional categorisation. “I have no interest in creating yet another design agency,” he said firmly. “What’s important is the values and what motivates that collection of people …Small groups of people, I think as Apple has demonstrated over the years, can do some extraordinary things.”

 

 

 
Alexa  Apple  Apple_IDs  Apple_Park  artificial_intelligence  breakthroughs  curiosity  design  departures  exits  Google_Assistant  haptics  healthcare  Jonathan_Ive  LoveFrom  new_categories  new_products  patents  services  Silicon_Valley  Siri  smart_speakers  subscriptions  teams  Tim_Cook  virtual_assistants 
june 2019 by jerryking
Five things we learnt from Apple’s latest launch
March 27, 2019 | | Financial Times | Richard Waters 3 HOURS AGO.

(1) With its move to services, Apple's balance sheet and installed base of users have taken over as the main source of competitive advantage....Apple has barely scratched the surface in selling content and services for the 1.4bn iPhone, Macs and other devices in active use.
(2) there is a chance to carve out a trusted position at a time when other internet giants are under fire. Think of it as a Disney for digital services: a trusted brand built around a set of values that stand above the crowd.
(3) there is still room for innovation at the margin, which should have a halo effect for the brand. The new credit card with Goldman Sachs is a case in point.
(4) Apple’s main way to make money — selling hardware — leaves it with a dilemma as it makes the move into services. .... it will be hard to get a return on the huge spending on entertainment unless it spreads that investment across the largest possible audience — which means reaching beyond its own hardware. This tension between vertical and horizontal business models — capturing more of the value from its own devices on the one hand, selling a service for everyone on the other — is not new for Apple.

(5) after more than a decade of the App Store, Apple’s relationship with many of the companies that have relied on the digital storefront to reach their own customers is about to change utterly...How will Apple promote its own services to its users, and what will this mean for iOS as a platform for third party apps? Spotify’s antitrust complaint to the EU this month is likely to be the harbinger of more challenges to come.
antitrust  Apple  Apple_IDs  App_Store  balance_sheets  Big_Tech  competitive_advantage  consumer_finance  credit_cards  cross-platform  EU  halo_effects  hardware  iOS  Richard_Waters  services  Spotify  streaming  subscriptions  turning_points  user_bases  web_video 
march 2019 by jerryking
With the iPhone Sputtering, Apple Bets Its Future on TV and News
March 25, 2019 | WSJ | By Tripp Mickle.

The iPhone is running out of juice. To go beyond the device that made Apple Inc. a global colossus, Tim Cook is betting on a suite of services—marking the company’s biggest shift in more than a decade......Apple will take a giant leap forward announcing video- and news-subscription services that it hopes will generate billions of dollars in new annual revenue and deepen ties between iPhone users and the company.....apps and services, from Spotify to Netflix to China’s WeChat , have often become more important to users than the devices that run them. .....The company’s ambition in video is to become an alternative to cable, combining original series with shows from other networks to create a new entertainment service that can reach more than 100 markets world-wide. ....Apple hasn’t said what it will charge for the programming. .....The original series will be delivered in a new TV app that staff have been calling a Netflix killer.....Apple has been negotiating to bring its new TV app to multiple platforms, including Roku and smart TVs.........Apple plans to showcase a revamped News app that includes a premium tier with access to more than 200 magazines—including Bon Appétit, People and Glamour—as well as newspapers, including The Wall Street Journal.....The Washington Post and New York Times aren’t participating in the new app...... in the early 2000s, co-founder Steve Jobs reinvented the company by pushing it into mobile devices. The iPod and its accompanying iTunes service revived a company that was largely dependent on Mac computer sales....Mr. Cook is attempting a similar feat in the approaching twilight of the smartphone era....Cook wanted to know which apps were selling well, how many Apple Music subscribers stuck with the service, and how many people were signing up for iCloud storage.....Apple’s biggest source of services revenue comes from distributing other companies’ software through its App Store.....Apple’s music-streaming service has about 50 million global subscribers—far behind Spotify’s 96 million.

Apple’s base of 1.4 billion iPhones, iPads and Macs in use globally gives it a distribution platform..................The push into news subscriptions could help Apple battle Facebook, whose News Feed has helped it become the No. 1 app world-wide in monthly active smartphone users.....Facebook is attempting to become a super-app like China’s WeChat, which allows users to shop, order food, buy movie tickets and make reservations on any mobile operating system......Steve Jobs foreshadowed Apple’s services future when he started iTunes in 2001, offering categories from competing major labels to make the first successful digital-music store, with songs available for 99 cents.

For Mr. Cook’s monthly services meetings, the company monitors of apps that benefit and threaten Apple. There is a "release radar" for Cook to track apps that are expected to sell well and other metrics for the apps that have challenged Apple’s business, including iTunes sales decreases compared with Apple Music subscription growth.
App_Store  Apple  Apple_IDs  Apple_Music  big_bets  CEOs  cloud_computing  Disney  iCloud  iPhone  iTunes  magazines  mobile_applications  multiplatforms  Netflix  news  NYT  original_content  pivots  platforms  services  smartphones  Spotify  storage  streaming  subscriptions  television  Tim_Cook  WaPo  WeChat 
march 2019 by jerryking
Apple’s Executive Shake-Up Readies Company for Life After iPhone
Feb. 18, 2019 | WSJ | By Tripp Mickle.

Apple Inc. is shaking up leadership and reordering priorities across its services, artificial intelligence, hardware and retail divisions as it works to reduce the company’s reliance on iPhone sales......The primary reasons for the shifts vary by division. But collectively, they reflect Apple’s efforts to transition from an iPhone-driven company into one where growth flows from services and potentially transformative technologies......Apple has also trimmed 200 staffers from its autonomous-vehicle project, and is redirecting much of the engineering resources in its services business, led by Eddy Cue, into efforts around Hollywood programming......The competitive landscape could complicate Apple’s efforts to diversify beyond the iPhone. Media services like Netflix Inc. and Spotify Technology SA have a head start and more subscribers; Google’s autonomous-vehicle initiative has logged more miles on the road; and Amazon.com Inc.’s Echo speakers have put Alexa into millions of homes.

Apple spent $14.24 billion on research and development last year, a 23% increase from the year prior........Though the iPhone still contributes about two-thirds of Apple sales, the company has encouraged investors to focus on a growing services business, which includes streaming-music subscriptions, app-store sales and mobile payments.....The services business also is key to preserving iPhone loyalty. Just as Amazon has used media and music offerings to increase the value of Prime membership, Apple executives view its mobile payments, music service and coming video offering as ways to encourage current iPhone owners to buy future Apple handsets.....Apple is also expected to lean on its artificial-intelligence team to personalize the services on people’s devices.
actors  Apple  App_Store  Apple_IDs  artificial_intelligence  autonomous_vehicles  celebrities  competitive_landscape  hardware  Hollywood  iPhone  leadership  mobile_payments  overreliance  priorities  R&D  retailers  services  smart_speakers  streaming  subscriptions  Tim_Cook 
february 2019 by jerryking
Apple’s Pressing Challenge: Build Its Services Business - WSJ
By Tripp Mickle
Jan. 10, 2019

The tech landscape is dotted with hardware companies that have turned to services for growth. For companies like International Business Machines Corp. , Hewlett Packard and Dell Technologies Inc., the transition came as they faced slowdowns in their core business and wasn’t always smooth. Those companies pushed into business services. Apple is focused on consumers, whose tastes can change rapidly. Its success hinges on driving sales of apps and new offerings like video content and news subscriptions.......Apple’s services are tied to the amount of iPhones, iPads and Macs in people’s hands—and growth in those devices has begun to slow.
App_Store  Apple  Apple_IDs  challenges  iTunes  services  shifting_tastes  subscriptions 
january 2019 by jerryking
Apple sceptics are looking at the wrong metrics
Tien Tzuo APRIL 30, 2018.

.....When Apple reports its earnings on Tuesday, analysts will be watching closely to see what it says about smartphone sales. The big tech group’s shares are down more than 7 per cent in the past 10 days amid concerns about soft demand for the latest iPhones.

But investors are focusing on the wrong numbers. Apple may be the world’s most valuable company, but its future depends on more than product sales. It must adapt to a profound shift that is changing consumer behaviour. We are witnessing the end of ownership as we know it.
.......With every day that passes Apple cares less about how many iPhones it sells, and more about how many Apple IDs its customers create and how it can make money from those IDs.
.....The end of ownership is disrupting nearly every industry: from retail and entertainment to heavy equipment and healthcare. It is a fundamental shift not just in the way we work and live and accumulate things, but in the way we value ourselves and each other.......Knowing the customers, their preferences, buying habits and how much they are willing to spend are the price of entry in this new economy. Once those relationships are forged and cemented, the data collected, the insights drawn, the real work starts — to anticipate the products and services customers will want next.
.....Volvo understands this. Its latest advertising encourages customers not to buy cars but to subscribe to them instead. The Chinese-owned company is rethinking everything from payment structure and auto design to sales centers and partnerships. Other big automakers including Ford and Porsche are also preparing for the shift away from ownership.....Amazon continues to school all of its rivals in the power of subscriber relationships. A case in point: it recently raised the price of its US Prime membership service by nearly 20 per cent, and its customers didn’t even blink.

That said, many investors are still evaluating companies based on the outdated idea that the number of products they produce will make or break them. But change is coming. The end of ownership is happening whether Wall Street wakes up or not.
Apple  Caterpillar  customer_insights  disruption  end_of_ownership  metrics  shifting_tastes  services  Shazam  subscriptions  Texture  Amazon  Amazon_Prime  Apple_IDs 
may 2018 by jerryking
Apple Quietly Builds New Networks - WSJ.com
By
Drew FitzGerald and
Daisuke Wakabayashi
connect
Feb. 3, 2014

Apple's online delivery needs have grown in the last few years, driven by its iCloud service for storing users' data and rising sales of music, videos and games from iTunes and the App Store. But the iPhone maker is reported to have broader ambitions for television that could involve expanding its Apple TV product or building its own television set.

Snapping up Internet infrastructure supports all those pursuits at once. Apple is signing long-term deals to lock up bandwidth and hiring more networking experts, steps that companies like Google Inc. GOOG -4.03% and Facebook Inc. have already taken to gain more control over the vast content they distribute.

Bill Norton, chief strategy officer for International Internet Exchange, which helps companies line up Internet traffic agreements, estimates that Apple has in a short time bought enough bandwidth from Web carriers to move hundreds of gigabits of data each second....Apple's hardware business is increasingly tied into services delivered over the Internet. In 2011, it rolled out the iCloud service, which stores and syncs emails, documents, photos, music and video so users can access them from various Apple devices. In addition, it is delivering more content from its iTunes and App Store—which brought in $16 billion in revenue in the year that ended in September—while pushing out regular, data-laden updates of its mobile and PC operating systems.

The company's need for bandwidth and supporting infrastructure will grow if it moves further into television. Apple Chief Executive Tim Cook has said improving the TV viewing experience is an area of interest for the company and that it has a "great vision" for television. On a conference call last week to discuss its latest earnings with analysts, Mr. Cook said Apple is on track to break into new product categories this year, fueling speculation about a new television or revamped video service.
App_Store  Apple  Apple_IDs  Apple_TV  bandwidth  digital_storage  hiring  iCloud  iTunes  networks  networking  new_categories  services  streaming  Tim_Cook 
february 2014 by jerryking

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