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jerryking : basf   1

In China, Western Firms Keep Secrets Close - WSJ.com
AUG. 30, 2010 | WSJ | By DANA MATTIOLI .In China, Western
companies are increasingly expressing concerns about the safety of their
intellectual property in arrangements (e.g.joint ventures) involving
tech transfers "that require sharing their technology/IP with a Chinese
partner. Firms like BASF and Motorola have, alternately, expressed
concern and sued to protect their trade secrets....These concerns are
changing the China playbook for Western firms, counterbalancing the
prospect of cheap mfg, & a massive consumer mkt....It's no longer
about getting into China, it's about HOW you do China." Strategies that
Western companies are adopting include: Not sharing the most sensitive
IP; sending more of their own employees to oversee mfg.; partnering with
a smaller firm that's less able to become a rival; splitting up the
mfg. process; encrypting design plans (inaccessible w/o a special code)
& creating plans that "expire" and cannot be saved, forwarded or
printed.
BASF  China  Dana_Mattioli  defensive_tactics  encryption  impermanence  intellectual_property  joint_ventures  Motorola  playbooks  technology_transfers  trade_secrets 
november 2010 by jerryking

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