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jerryking : ben_rhodes   1

The Aspiring Novelist Who Became Obama’s Foreign-Policy Guru - The New York Times
By DAVID SAMUELSMAY 5, 2016

Ben Rhodes walks through the room, a half-beat behind a woman in leopard-print heels. He is holding a phone to his ear, repeating his mantra: “I’m not important. You’re important.”....As the deputy national security adviser for strategic communications, Rhodes writes the president’s speeches, plans his trips abroad and runs communications strategy across the White House, tasks that, taken individually, give little sense of the importance of his role. ...Rhodes strategized and ran the successful Iran-deal messaging campaign, helped negotiate the opening of American relations with Cuba after a hiatus of more than 50 years and has been a co-writer of all of Obama’s major foreign-policy speeches. ...Like Obama, Rhodes is a storyteller who uses a writer’s tools to advance an agenda that is packaged as politics but is often quite personal. He is adept at constructing overarching plotlines with heroes and villains, their conflicts and motivations supported by flurries of carefully chosen adjectives, quotations and leaks from named and unnamed senior officials. He is the master shaper and retailer of Obama’s foreign-policy narratives, at a time when the killer wave of social media has washed away the sand castles of the traditional press. His ability to navigate and shape this new environment makes him a more effective and powerful extension of the president’s will than any number of policy advisers or diplomats or spies. ....Price turns to his computer and begins tapping away at the administration’s well-cultivated network of officials, talking heads, columnists and newspaper reporters, web jockeys and outside advocates who can tweet at critics and tweak their stories backed up by quotations from “senior White House officials” and “spokespeople.....Watching Rhodes work, I remember that he is still, chiefly, a writer, who is using a new set of tools — along with the traditional arts of narrative and spin — to create stories of great consequence on the biggest page imaginable. The narratives he frames, the voices of senior officials, the columnists and reporters whose work he skillfully shapes and ventriloquizes, and even the president’s own speeches and talking points, are the only dots of color in a much larger vision about who Americans are and where we are going that Rhodes and the president have been formulating together over the past seven years. When I asked Jon Favreau, Obama’s lead speechwriter in the 2008 campaign, and a close friend of Rhodes’s, whether he or Rhodes or the president had ever thought of their individual speeches and bits of policy making as part of some larger restructuring of the American narrative, he replied, “We saw that as our entire job.”...The job he was hired to do, namely to help the president of the United States communicate with the public, was changing in equally significant ways, thanks to the impact of digital technologies that people in Washington were just beginning to wrap their minds around.....
Ben_Rhodes  U.S.foreign_policy  Communicating_&_Connecting  policy_tools  White_House  writers  strategic_thinking  storytelling  narratives  speechwriters  Obama  PDB  messaging  Syria  Iraq  Middle_East  novelists 
may 2016 by jerryking

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