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iBeacons: A Marketer’s Dream or Consumer’s Nightmare? | WIRED
The iBeacons circumvent the expense of Wi-Fi and the inaccuracy of GPS targeting indoors, built into devices running iOS 7 or Android 4 or higher. They can be placed seemingly anywhere, including stores, hotels, stadiums, museums, amusement parks and airports, to guide people along their journey in real-time.

Smartphone adoption and mobile app usage provides marketers with an opportunity to engage consumers when they are near a branded location or point of interest using real-time location-specific targeting. ....Contextual relevancy is key. A grocery store shopper may seek a deal on an ingredient for a saved recipe in Epicurious, a traveler may prefer mobile check-in functionality, and a visitor to an amusement site like The World of Coca-Cola may enjoy custom frames and backdrops for family photos. While the possibilities for engagement are limitless, marketers must understand each step in the customer journey and provide contextually relevant functionality specific to the location.

For example, in April WWE used its mobile app and iBeacons to drive fan engagement at its biggest event, Wrestlemania. Fans at the New Orleans convention center could receive notifications about when and where their favorite wrestling stars would be available for autograph signings. App users benefitted from a spot in the line ahead of those not using the app.
Apple  Bluetooth  engagement  sports  contextual  Opt-In  iBeacons  indoors  hotels  stadiums  museums  amusement_parks  airports  location_based_services  customer_journey  customer_touchpoints 
may 2016 by jerryking
Businesses Are Turning to Beacons, and It’s Going to Be O.K. - NYTimes.com
OCT. 15, 2014 |NYT | Molly Wood.

The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones that come into proximity, as long as those phones are running apps that can respond to the beacon. Those codes then set off an action on the phone, like a coupon, a reminder, a reward or just information. A beacon at the gates of a baseball stadium could open a map to the user’s seat and offer a beer or hot dog coupon.
sensors  beacons  location_based_services  advertising  mobile_applications  Bluetooth  digital_footprints  proximity  stadiums  arenas  mapping  wayfinding 
october 2014 by jerryking
Smile, you're on WiFi
January 31, 2014
That cellphone in your pocket is emitting a constant stream of information - and retailers are starting to listen in

Ivor Tossell

Mexia, a Winnipeg-based "location analytics" company that's one of a new crop of firms that are supplying retailers with technology that listens in to smartphone signals. Mexia installs Bluetooth and WiFi receivers in specific zones around a store. By measuring the occurrence and relative strength of your phone's passive, unwittingly sent signals, it can tell whether customers are lingering longer in the housewares department, the kitchen aisle or near the checkout. The company says it has deployed sensors in between 80 and 100 stores so far; it also does malls and airports. "We report on a multitude of things, from the traditional traffic count to the time spent in the store," says Glenn Tinley, Mexia's founder and president. "It gets pretty interesting, to say the least."
wi-fi  Bluetooth  mobile_phones  location  location_based_services  tracking  Mexia  Turnstyle  customer_loyalty  shopping_experience  privacy  analytics  confidentiality 
february 2014 by jerryking

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