recentpopularlog in

jerryking : burson-marsteller   3

The networker: Martin Sorrell of WPP - FT.com
March 13, 2015| FT | Andrew Hill.

After 30 years, WPP now embraces some of the best-known names in marketing, advertising and public relations, including Ogilvy & Mather, J Walter Thompson and Burson-Marsteller.
In the process, Sorrell has become one of the best-connected executives in the world....Sorrell performs a similar role at WPP, using a combination of visionary pronouncements and obsessive micromanagement of clients, finances and employees. ....later this year a new chairman, Roberto Quarta, will take over. Quarta, a tough Italian-American with a background in private equity, is expected to be less submissive to WPP’s chief executive than previous chairmen. The question of how long Sorrell ­continues in his role, who could succeed him, and what will happen to the WPP empire if he goes, will be the most important issue on Quarta’s desk....“[If] I have been behaving as an owner, rather than as a ‘highly paid manager’ . . . mea culpa. I thought that was the object of the exercise,” he wrote.
Martin_Sorrell  WPP  advertising  advertising_agencies  succession  deal-making  WEF_Davos  legacies  JWT  Ogilvy_&_Mather  owners  Burson-Marsteller 
march 2015 by jerryking
P.R. Agency Begins a Push to Modernize - NYTimes.com
October 13, 2013 | NYT | By STUART ELLIOTT.

The initiative includes, in addition to the new slogan, beginning a series of meetings of thought leaders, under the rubric of the Burson-Marsteller Conversations; revamping the employee training program; forming a worldwide strategic leadership team; hiring additional senior managers; introducing a “reverse mentoring” program in which younger employees mentor their elders in digital and social media; retooling the Burson-Marsteller Web site; and redesigning brand identity materials like business cards. ...Burson-Marsteller joins a long list of public relations agencies reconsidering how they operate amid new forces like social media and real-time marketing. Others include DeVries Public Relations, which was renamed DeVries Global; FleishmanHillard, part of the Omnicom Group; and the Olson P.R. division of Olson, re-branded as Olson Engage.
public_relations  reinvention  Burson-Marsteller  WPP  Young_&_Rubicam  retooling  modernization  brand_identity  training_programs 
october 2013 by jerryking
AIG Offers Crisis-Communications Insurance - WSJ.com
OCTOBER 12, 2011 | WSJ | By ERIK HOLM.

Got a Crisis? Tap AIG (Really)....Chartis, the property-casualty subsidiary of the New York insurer, is offering a new type of coverage to help companies offset the cost of bringing in outside experts when a public-relations crisis hits. Dubbed ReputationGuard, the insurance will pay for policyholders to seek the counsel of two crisis-communications firms, Burson-Marsteller and Porter Novelli, even before a possible crisis becomes public.
crisis_management  Chartis  AIG  reputation  insurance  public_relations  publicity  Burson-Marsteller  Porter_Novelli 
october 2011 by jerryking

Copy this bookmark:





to read