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jerryking : csr   11

Boss Talk: Hershey Works on Portion Control -
September 17, 2013 | WSJ | By LESLIE JOSEPHS.

Boss Talk: Hershey Works on Portion Control Big Time
Hershey CEO Discusses New Markets, New Products and Social Responsibility
Hershey  CEOs  confectionery_industry  chocolate  Whole_Foods  CSR 
september 2013 by jerryking
Canada’s African adventure takes a colonial turn - The Globe and Mail
Feb. 02 2013 | The Globe and Mail | by DOUG SAUNDERS.

Even though Ottawa had shifted its foreign-aid focus away from Africa a few years ago, the government has come back in force, with a new large-scale aid strategy in which its agencies work with resource companies, alongside charities and private aid groups, in a way that, in the words of International Co-operation Minister Julian Fantino, “addresses social and environmental issues of extractive sector development” and helps countries “use resource rents and investment to spur economic diversification in local communities, often focused on agricultural and agribusiness development.” It makes some sense: Canada ought to be providing this sort of aid to the people it’s contacting – sometimes beneficially, sometimes otherwise – with its resource-taking activities.

But the end effect is that Canada has landed in Africa in a big way: tearing up the land, building new towns, creating roads and pipelines and airports, and bringing in new forms of government and administration to create new economies and enforce human rights and democratic standards.

This bears a strong resemblance to what the military calls counterinsurgency: To make the local population tolerate your forceful acts and embrace your cause, you win over their hearts and minds by building roads, schools, water supplies and better farms. In the process, though, you become something like a colonial government.

Canada, not yet fully free from its own years as a colony, is far from comfortable with this role. We ought to find some other name, and some other shape, for our African project.
Africa  counterinsurgency  CSR  economic_development  economic_diversification  natural_resources  mining  Canada  Doug_Saunders  foreign_aid  corruption  oil_industry  engineering  colonialism  large-scale  resource_extraction 
february 2013 by jerryking
Telus gives where it lives
April 30, 2012 | strategy | by Megan Haynes
Telus  CSR  philanthropy 
august 2012 by jerryking
First on the scene
April 27, 2012 | strategy | by Melinda Mattos
crisis  branding  Canadian_Tire  Telus  CSR  Toronto  neighbourhoods 
august 2012 by jerryking
The latest shade of green – zero energy use - The Globe and Mail
erica ruth kelly
Special to Globe and Mail Update (Includes Correction)
Published Monday, Dec. 19, 2011

Since 1990, the Friends of the Environment Foundation at Toronto-Dominion Bank has helped fund more than 19,000 environmental projects with the aim of helping Canadian communities to reduce, reuse and recycle. ..."“With the big banks pulling in the profits they are, there is greater pressure to create and preserve a positive brand, without succumbing to the criticism of ‘greenwashing,’” he says. Branding itself as a green bank “attracts loyal customers and employees because they are going a step further than the conventional green initiatives.” "
CSR  Junior_Achievement  green  TD_Bank 
january 2012 by jerryking
The Case Against Corporate Social Responsibility -
AUGUST 23, 2010 | Wall Street Journal | By ANEEL KARNANI.The
idea that companies have a duty to address social ills is not just
flawed, argues Aneel Karnani. It also makes it more likely that we'll
ignore the real solutions to these problems.
CSR  counterintuitive 
august 2010 by jerryking
How to Build a Strong Brand in a Weak Economy
February 17, 2009 | ezine articles | by Rachel Y. Daniel is
the CEO of Synergy Marketing Strategy & Research, Inc.
Here are a few inexpensive, yet powerful, methods to produce significant
1) Social networking media. 2) Corporate Social Responsibility
Initiatives. 3) Consumer Advisory Boards. Here are three critical
actions to establishing a strong brand in a weak economy: 1) Exude
Integrity. 2) Showcase Organizational Capabilities. 3) Emanate Goodwill.
branding  economic_downturn  integrity  inexpensive  organizational_capacity  goodwill  CSR  social_media  brands  weak_economy 
june 2010 by jerryking

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