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jerryking : darwinian   3

Thinking Small
Aug 1, 2004 | | John Grossmann.

Alan G. Robinson and Dean M. Schroeder "Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations".
Her six-show-room chain thrives on new ideas. Fishbein collects them in three-ring binders. Since 1995, she's filled four such binders -- at 10 to 20 ideas per page and 200-plus pages per binder, that's more than 10,000 ideas. And the best ones, she says, often turn out to be those that at first appeared simple, even mundane. "The point," she says, "is not the big hit but incremental improvements all the time."

What about the killer app, the bold, outside-the-box brainstorm that is supposed to transform organizations? If you really care about making ideas work for you, forget such ambitious notions, say Alan G. Robinson and Dean M. Schroeder in their new book Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations. Rather than big, competition-leapfrogging advances, the authors argue that one of the keys to business success is the constant implementation of small ideas -- just like the steady stream of employee suggestions Fishbein collects in her binders. Why singles instead of home runs? The competition inevitably copies or counters your home runs, rendering those gains ephemeral. But after studying idea-generation tactics at 150 companies in 17 countries, Robinson and Schroeder concluded that small ideas, especially those particular to processes or systems, improve companies in almost Darwinian fashion with ongoing small adaptations that are often impossible to copy.
business  innovation  idea_generation  execution  small_business  slight_edge  ideas  process_improvements  books  minnovation  breakthroughs  incrementalism  marginal_improvements  adaptability  leapfrogging  Darwinian 
july 2012 by jerryking
Let's get Darwin's theory straight
Oct. 24, 2011 | The Financial Times p8. | Letter to the editor
Darwin was not interested in the survival of fit individuals. He observed and described how groups and their traits survived - specifically, its members must live long enough to procreate, leaving fertile offspring.

We are evolutionarily irrelevant once we stop bearing children or if we bear infertile children. If a weak, weedy, timid man or woman leaves a dozen procreating children, he or she is a Darwinian "fit" survivor. A war hero or heroine who bears no children is evolutionarily unfit. The genetic traits of the weedy will survive, those of the heroes will not.

This is Darwinian evolution. In business terms it can be applied, for instance, to Coca-Cola and Apple, whose former employees survived to spawn many other soft drink and technology companies. But without survival to procreation of fertile offspring, there are none fit to survive, in Darwinian theory. This is the basis of natural selection of genetic traits.
letters_to_the_editor  Charles_Darwin  Luke_Johnson  evolution  theory_of_evolution  natural_selection  Darwinian 
november 2011 by jerryking
Technology Devices Either Sell Big or Die Fast -
August 23, 2011 | NYT | By JENNA WORTHAM & VERNE G.
KOPYTOFF. In recent years, technology companies have been cutting their
losses with increasing speed...These days, big technology companies —
particularly those in the hypercompetitive smartphone and tablet
industries — are starting to resemble Hollywood film studios. Every
release needs to be a blockbuster, and the only measure of success is
the opening-weekend gross. There is little to no room for the sleeper
indie hit that builds good word of mouth to become a solid performer
over time. ...this accelerated lifecycle of high-end hardware is being
described as “Darwinian.” ...Companies kill new products more quickly
now because of the higher cost of staying competitive, ..The crush of
tech bloggers and Twitter-using early adopters .. raises the stakes
around how well new products perform in the marketplace...One needs
everything in place: the content, the applications and the
experience--to have a reasonable chance at success. [JCK: "everything in place" = ecosystems]
accelerated_lifecycles  attrition_rates  blockbusters  content  culling  Darwinian  ecosystems  hits  Jenna_Wortham  kill_rates  mobile_applications  new_products  product_development  product_launches  social_media  smartphones  speed  tablets  UX  winner-take-all 
august 2011 by jerryking

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