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jerryking : ducati   27

2011 Ducati Diavel Review: Italy's Multicultural Motorcycle | Rumble Seat by Dan Neil -
SEPTEMBER 24, 2011 | WSJ | By DAN NEIL. Italy's Multicultural Motorcycle
From the nation of lean, chattery bikes comes a big, American-style power cruiser—that's still a Ducati
Ducati  motorcycles 
september 2011 by jerryking
Confirmed Cyclopaths | Departures
September 1998 issue
Confirmed Cyclopaths
Motorcycling is on a roll, powered by an influx of wealthy, "gentleman"
bikers. Here are five high-end machines, running the taste spectrum from
easy rider to daredevil

By Richard John Pietschmann
howto  motorcycles  best_of  Ducati 
january 2010 by jerryking
Ducati and the Art of the Bike
July/August 2002 | Departures | By Owen Edwards. Massimo Tamburini, creator of the world's most gorgeous motorcycles
motorcycles  Ducati  Italian 
january 2010 by jerryking
Inside the Ducati Museum - The New York Times > Automobiles > Slide Show > Slide 1 of 8
Photo: Jerry Garrett for The New York Times. Every year, tens
of thousands of fans make their way here to this industrial park on the
outskirts of Bologna to ooh and aah at the museum and its displays, and
to take one of the regular factory tours that are offered free. The
company's first motorcycle-related product was a small motor that could
be strapped to a bicycle and hooked to the rear wheel.
slides  Ducati  museums  motorcycles  Italian 
january 2010 by jerryking
At Ducati Museum, Italy's Two-Wheel Passion Is On Display
December 31, 2009 | | By JERRY GARRETT. "A
Ducati is a much more attainable dream for the connoisseur of fine motor
vehicles. No, it is not a machine for the masses; only a few have the
skills to ride one at its limit."
museums  Ducati  Italian  motorcycles 
january 2010 by jerryking
A Ducati For Your Taste Buds
by Deidre Woollard (RSS feed) May 2nd 2008 at 4:02PM
Ducati  motorcycles  licensing 
december 2009 by jerryking
New Luxury Dealership Sells 'Experiences'
Dec 2009 | Ward's Dealer Business Vol. 43, Iss. 12; pg. 8 |
Anonymous. "High-performance, luxury Italian automobiles, Ferraris and
Maseratis are literally mechanical works of art," says owner Garrett
Hayim. "We needed a showroom that was the perfect setting to show off
the craftsmanship and aesthetic beauty of these amazing automobiles and
to accomplish this, we simply had to build one to suit our needs."
luxury  dealerships  automotive_industry  motorcycles  Ducati  customer_experience  experiential_marketing 
december 2009 by jerryking
Mar 2009 | Dealernews. Vol. 45, Iss. 3; pg. 56, 9 pgs. |
Anonymous. Ducati Indianapolis displays its bikes at Nordstrom, Conrad
Hotel, Puma store, Marriott hotel, lndy Speedway, etc. for maximum
motorcycles  dealerships  Ducati 
december 2009 by jerryking
Feb 2009 | . Dealernews Vol. 45, Iss. 2; pg. 12, 1 pgs | Anonymous. Send to Joe Linardi
Ducati  luxury  Toronto  motorcycles  exits  dealerships 
december 2009 by jerryking
Posh Bikes Rev Up Amid Slowdown -
MARCH 26, 2008 | Wall Street Journal | by JONATHAN WELSH
motorcycles  Ducati  luxury  economic_downturn 
december 2009 by jerryking
The brand association base: A conceptual model for strategically leveraging partner brand equity
Nov 2004 | Journal of Brand Management Vol. 12, Iss. 2; pg.
105, 19 pgs | by Henrik Uggla. The co-brand Bianchi-Ducati mountain
bike represents a visible balance between the leader brand (Bianchi) and
the partner brand (Ducati); see Figure 2.
brand_equity  branding  Ducati  motorcycles  bicycles 
december 2009 by jerryking
Ghost Rider: David Gross on Remaking a Motorcycle Brand
June 12, 2007 | AIGA - the professional association for design | by Phil Patton
design  ducati  history  book_reviews 
december 2009 by jerryking
Fast Company : a memoir of life, love, and motorcycles in Italy
Fast Company : a memoir of life, love, and motorcycles in Italy
By: Gross, David M., 1966- | Year of publication:: 2007. | Publisher:: Farrar, Straus and Giroux,
Bloor Gladstone
338.76292 GRO Paperback Catalogued Nonfiction In Library
Highland Creek
338.76292 GRO Paperback Catalogued Nonfiction In Library
338.76292 GRO Paperback Catalogued Nonfiction In Library
Ducati  books  libraries 
december 2009 by jerryking
Building Brand Runways
Jul 8, 2009 | Fast Company | by Joel Rubinson. Runways are
relationships your company can create with trading partners and
consumers that make your brands accessible, and give YOU access to
markets and marketing options you otherwise would not have. Ducati
motorcycles' sponsorship and hospitality presence (and winning record)
at the Superbike World Championship events is a runway into enthusiast
sports biking communities around the world.
sponsorships  branding  Ducati  motorcycles  Italian  marketing  events  event_marketing  relationships  Communicating_&_Connecting 
december 2009 by jerryking / Companies / Retail - Ducati cuts production and salaries
August 11 2009 | Financial Times | By Vincent Boland. Mr Del
Torchio said Ducati’s objective in 2009 was to reduce its inventory –
the stock of motorbikes held at the plant and by dealers – while
production was reduced to about 34,000 bikes. Last year it sold 42,800
bikes.At the same time, the decline in the market for luxury bikes was
allowing Ducati to raise its market share from about 5.5 per cent to
roughly 7 per cent.
Ducati  motorcycles  Italian  decline  inventories 
december 2009 by jerryking
Ducati's Motorcycles Face Tough Road
Jun 11, 2003.Wall Street Journal. pg. B.5.E By Nina De Roy.
Today, Ducati has 1,145 employees and produces motorcycles across five
segments: the "monster," the Sport Touring, the Supersport, the
Superbike and the newly launched Multistrada, designed to deal with a
variety of road surfaces and weather conditions. Ducati spends 6% of
revenue on innovation... "Consolidation would be good for the sector,"
says Mr. Minoli, when asked about a possible takeover. "But that need
not entail mergers. Ducati is open to synergies but at the moment we
have no plans to sell."

In many ways neither do the people who drive them. Ducati has made a
good job of targeting younger riders with catchy marketing ploys that
allow Ducati owners to feel part of the action.
Ducati  motorcycles  Italian  consolidation  synergies 
december 2009 by jerryking

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