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jerryking : emily_steel   3

How Marketers Hone Their Aim Online -
JUNE 19, 2007 | Wall Street Journal | by EMILY STEEL

How marketers are increasingly using behavioural targeting in online ad
buying to boost marketing effectiveness (greater granularity)
online_marketing  online_advertising  privacy  granularity  Emily_Steel  online_behaviour  behavioural_targeting 
april 2009 by jerryking
WPP, Google to Fund Web-Ad Research -

The two companies are teaming with institutions including HBS, Sloan and
Stanford University to fund & research: (1) how ads in traditional
and digital media work together to influence consumer choices; (2)
psychology and neuroscience to analyze how the brain determines whether
Web ads are relevant; and (3), how Chinese Internet users respond to
different online-ad formats, such as display and search ads.
Emily_Steel  Google  digital_media  market_research  cross-cultural  China  online_advertising  neurosciences  WPP  consumer_research  digital_influencers 
march 2009 by jerryking
Local Web-Ad Market Cools Down -
FEBRUARY 17, 2009 | Wall Street Journal | by EMILY STEEL.
Article on the local advertising market and how it's being impacted by
the recession.
Emily_Steel  small_business  local  local_advertising  Web_advertising  Internet_advertising  online_advertising 
february 2009 by jerryking

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