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jerryking : ford_motor_co.   4

Paul Ingrassia: The Lessons of the GM Bankruptcy - WSJ.com
JUNE 1, 2010 | Wall Street Journal | by PAUL INGRASSIA.
Everybody knew it was ridiculous and unsustainable to pay UAW workers
not to work.
boards_&_directors_&_governance  automotive_industry  GM  Ford_Motor_Co.  moral_hazards  bailouts  unions  UAW 
june 2010 by jerryking
FT.com / UK - Sharp focus gives design group the edge
February 18 2005 | Financial Times | By Scott Morrison. What
sets Ideo apart from most design companies is that it begins every
project by focusing on the consumer experience - whether it is asked to
design a product, a store or a service. This is where the group's
so-called "human factors" team comes in: shadowing consumers, taking
pictures of them as they use or buy products and interviewing them to
evaluate their experiences. "We are looking to design a better consumer
experience,"..."We want to know what is going right and what is wrong."
Ideo says it is selling more than just hot product designs. By drawing
clients into the design process, it is trying to teach them to think
differently and show them how to shake up their own internal design
processes.
ideo  design  customer_experience  P&G  AT&T  Ford_Motor_Co.  human_factor  primary_field_research  think_differently 
january 2010 by jerryking

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