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jerryking : gps   13

Sending Mail in Mongolia? ‘Dissident.sloth.ploy’ Could Be the Address
AUG. 11, 2016 | - The New York Times | By BRYANT ROUSSEAU.

poetic three-word codes will soon act as a stand-in for the more common addressing convention of house number, street name and postal code, which never quite caught on in Mongolia, one of the world’s most sparsely populated countries.

They are the invention of a British start-up, What3Words, that has mapped the world into 57 trillion patches of nine square meters and given each one a unique three-word identity.

“Words are easier to remember and communicate than GPS or other alphanumeric systems,” said Giles Rhys Jones, a What3Words spokesman.
Mongolia  location_based_services  mobile_applications  What3Words  GPS  start_ups  mapping  United_Kingdom  postal_services 
august 2016 by jerryking
Marketing in the Moments, to Reach Customers Online - The New York Times
JAN. 17, 2016 | NYT | By ROBERT D. HOF .

MOMENTS are having a moment in advertising. Or at least a micro moment.....It is not just a matter of reaching people at a particular time of day, a capability advertisers have employed for decades. Randy Wootton, chief executive of the ad technology firm Rocket Fuel, which recently announced a “marketing in the moment” approach, refers to ancient Greek concepts of time: chronos, or sequential time, and kairos, a moment of opportunity independent of linear time. The latter, of course, is the one his company claims to employ for marketers.

Another key, said Brian Solis, a principal analyst at Altimeter Group, a market research firm, is that the ads need to be more useful than they are attention-getting. According to a Google survey, 51 percent of smartphone owners have bought from a different company than they intended on the basis of information found online.....However, to build brands, an effort that accounts for the majority of ad spending, companies need more than a moment. And few marketers currently have all the skills needed for moments-based marketing, such as ethnographic studies of their customers and the ability to match customer data to the right context,
intentionality  immediacy  GPS  location_based_services  Greek  LBMA  advertising  instant_gratification  purchase_decisions  brands  branding  marketing  ephemerality  impulse_purchasing  contextual  Ram_Charan  P&G  real-time  Flybits  moments  linearity  seminal_moments  chronological  kairos 
february 2016 by jerryking
Toronto aims to use data for traffic insight - The Globe and Mail
OLIVER MOORE - URBAN TRANSPORTATION REPORTER
The Globe and Mail
Published Friday, Oct. 02, 2015
Toronto  data  transportation  hackathons  analytics  traffic_congestion  John_Tory  GPS  location_based_services  LBMA 
october 2015 by jerryking
New Tracking Frontier: Your License Plates - WSJ.com
September 29, 2012 | WSJ | By Julia Angwin and Jennifer Valentino-DeVries.

The rise of license-plate tracking is a case study in how storing and studying people's everyday activities, even the seemingly mundane, has become the default rather than the exception. Cellphone-location data, online searches, credit-card purchases, social-network comments and more are gathered, mixed-and-matched, and stored in vast databases.....License-plate databases contain revealing information about people's locations. Police can generally obtain it without a judge's approval. By comparison, prosecutors typically get a court order to install GPS trackers on people's cars or to track people's location via cellphone.

License-plate databases don't contain names and addresses of vehicle owners, although that information is available from separate state Department of Motor Vehicle databases.

Data about a typical American is collected in more than 20 different ways during everyday activities, according to a Wall Street Journal analysis.
GPS  location_based_services  massive_data_sets  mobile_phones  privacy  surveillance  tracking 
january 2014 by jerryking
A Russian GPS Using U.S. Soil Stirs Spy Fears - NYTimes.com
By MICHAEL S. SCHMIDT and ERIC SCHMITT
Published: November 16, 2013
U.S.  GPS  Russia  espionage  CIA  space  satellites 
november 2013 by jerryking
Fujitsu Helps Farmers 'Cloud Compute' - WSJ.com
January 18, 2011 | WSJ | By DAISUKE WAKABAYASHI

Shinpuku Seika has placed sensors out in its fields to collect readings on temperature, soil and moisture levels. Fujitsu's computers then crunch the data and recommend when to start planting or what crops may be well-suited to a specific field....The significance of the cloud is the farmer doesn't have to build the sytem. The devices connect via wireless network. The internet is already built, the data center is already built. The farmer doesn't have to hire an IT staff and stays focused on farming, now with the help of the technology.
Japan  farming  agriculture  cloud_computing  sensors  GPS  demographic_changes  Japanese 
june 2012 by jerryking
Beijing Launches GPS Rival - WSJ.com
DECEMBER 28, 2011

Beijing Launches Its Own GPS Rival

By JEREMY PAGE
China  China_rising  GPS  U.S._Navy  Taiwan 
december 2011 by jerryking
Power Points - The Globe and Mail
June 1, 2009 The Globe & Mail | by Harvey Schachter. Five before 11; GPS, point me to lunch

GPS, point me to lunch

GPS devices are increasingly common for salespeople and other mobile workers. Technology writer Marc Saltzman notes that they can be loaded with "points of interest" data, which can help find a restaurant with Thai food or vegetarian cuisine when the client you are taking for lunch indicates a preference, or a gas station when the tank is running low. Inc.com

Leading indicators of distress

These days, the most entrenched companies can plunge into financial distress with dizzying speed. Your strategic planning, therefore, should now include monitoring the performance of suppliers, customers and competitors. Leading indicators of distress include delinquent accounts payable, downgraded debt ratings, large share price declines, late inventory deliveries and lower quality goods. The McKinsey Quarterly
dashboards  distress  financial_distress  GPS  Harvey_Schachter  indicators  leading_indicators  McKinsey  POI  ratios  warning_signs 
june 2009 by jerryking

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