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jerryking : gopro   2

GoPro Sees Opportunity in Its Amateur Daredevils -

GoPro, the video camera maker, wants to also be known as a media company....GoPro has built a large and passionate following on YouTube and other Internet sites with its adrenaline-soaked and professionally made videos of surfers riding through barrels of waves and skiers parachuting off snow-covered cliffs. Customers have independently uploaded millions of their own videos, too. And many happily label the clips with the term GoPro, which has become a sort of shorthand for action shots.
camera  web_video  YouTube  GoPro  Red_Bull  extreme_sports  stunts  sports  shorthand  digital_media 
january 2014 by jerryking

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