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jerryking : gwendolyn_bounds   12

Dairies Profit From Home Delivery Resurgence -
May 15, 2007 | WSJ | Gwendolyn Bounds.

As American consumers rush toward healthier, home-grown foods, the old-fashioned trade of home milk delivery is making a comeback in pockets around the country. And that appetite for wholesome fare, coupled with rising gas prices, is giving an unexpected marketing boost to some tiny dairies and local milk distributors, helping them compete against larger rivals who saturate store shelves....For its part, Crescent Ridge, believing its core business was strong, took advantage of the difficulties by purchasing the trucks, customer lists and assets of other small struggling dairies.

Today, the small business has about $7 million in annual sales, serves 6,000 home-delivery customers and is profitable. Its milkmen are paid $40,000 to $50,000 a year, have 401(k)s and health benefits. What's more, the milkmen and glass bottles are now a core marketing asset -- a nostalgic chit that distinguishes Crescent Ridge products from competitors'.
dairy  small_business  Gwendolyn_Bounds  home-delivery  milkmen  glass_bottles  last_mile  nostalgia 
january 2013 by jerryking
How to Get Attention In a New-Media World -
September 25, 2006 | WSJ | By GWENDOLYN BOUNDS.

The rules of the publicity game are changing. Here are ways to claim the spotlight for your business.
public_relations  small_business  start_ups  Gwendolyn_Bounds  blogging 
december 2012 by jerryking
Move Over, Coke -
January 30, 2006 | WSJ | By GWENDOLYN BOUNDS | Staff Reporter of THE WALL STREET JOURNAL

How a small beverage maker managed to win shelf space in one of the most brutally competitive industries
Gwendolyn_Bounds  beverages  shelf_space  Coca-Cola  grocery  Pepsi  fees_&_commissions  branding  distribution_channels  water 
may 2012 by jerryking
An Array of Water Filters for Your Home -
MARCH 10, 2010 | Wall Street Journal | By GWENDOLYN BOUNDS. A Better Vintage of Tap Water
water  filtration  filters  Gwendolyn_Bounds 
march 2010 by jerryking
New, Easy-to-Use Composters -
OCTOBER 13, 2009 | Wall Street Journal | by GWENDOLYN BOUNDS.
composting  gardening  vegetables  Gwendolyn_Bounds 
october 2009 by jerryking
For a Green Thumb, Just Add Water -
JUNE 17, 2009 | Wall Street Journal | by GWENDOLYN BOUNDS
gardening  vegetables  Gwendolyn_Bounds 
june 2009 by jerryking
Why Running a Franchise Is Easier Than Ever -
JUNE 25, 2007 | Wall Street Journal | by GWENDOLYN BOUNDS and RAYMUND FLANDEZ
franchising  dual_careers  Gwendolyn_Bounds  Raymund_Flandez 
june 2009 by jerryking
Here, There and Everywhere -
APRIL 30, 2007 | Wall Street Journal | By GWENDOLYN BOUNDS.
Shared office space and virtual offices allow small businesses to have a
presence in any market they choose.
Gwendolyn_Bounds  small_business  real_estate 
june 2009 by jerryking
Online Tools Give Home-Based Firms Office-Style Services
SEPTEMBER 11, 2007 | Wall street Journal | Gwendolyn Bounds. Providers Like Google And Microsoft Tout Low Cost, Ease of Use
Gwendolyn_Bounds  online  tools  small_business  SaaS  Google  Microsoft 
may 2009 by jerryking
Top entrepreneurs talk about how to keep your customers, and find opportunities, in tough economic times
MAY 11, 2009 | Wall Street Journal | 5-person panel discussion
moderated by Gwendolyn Bounds. Wendy questions the group of
entrepreneurs under the theme "What’s the secret of being an
entrepreneur in these hard economic times?"....trying to stand out from the crowd. I think the best one we did, which we launched when it was about six degrees outside, was a marketing campaign that says, what this town could really use right now is a good bowl of chicken soup.

Chicken soup is one of the great comfort foods in every single culture, and we think that we need to be selling comfort right now. And chicken soup also is a way to define the restaurant. .....people are always looking for joy. They’re always looking to be connected. They’re always looking to feel generous. So Danny’s insight, which is so brilliant, is for the cost of a bowl of chicken soup, you get to feel generous. You get to feel connected. You get to feel part of the community. That story is easy to tell because we all have a memory of chicken soup growing up.......Marketing is not this blank check that lets you sell whatever you want. The challenge that we’re facing, as we enter this serious recession, is not how do we stop doing everything. It’s how do we create experiences and stories, interactions, that don’t necessarily cost a lot of money, but create value for everyone concerned.......I think that for an entrepreneur who is interested and passionate about creating something in the technology space, whether it’s a device or a service or a platform, this is an extraordinary time, because there’s an enormous lull in the Fortune 1000 with respect to innovation and new ideation. ........on the equity side, where they don’t have these types of opportunities, we look for innovative companies that actually create a disruption. The simple thing is, if you can offer the environment where we can lower your costs and improve quality, it’s a no-brainer.

But in general, we have to make certain that these entrepreneurs really know the industry, they know the customers, they know the competition and most importantly, they know thyself, they know what they can and cannot do.

So it’s interesting when you play across the capital structure, how you bifurcate this, and I think it all has to do with innovation and creating something that doesn’t exist, that fits a pent-up need.
disruption  self-awareness  Gwendolyn_Bounds  Seth_Godin  Danny_Meyer  entrepreneur  economic_downturn  hard_times  attention  innovation  ideation  ideas  underwriting  geographic_ingredient_branding  Buy_American  craftsmanship  soups  marketing  storytelling  lingerie  intimate_apparel  idea_generation  emotional_connections  small_batch  generosity  joy 
may 2009 by jerryking
Independent Street : To Solve a Problem, Try Asking Another Company
June 12, 2008 | Wall Street Journal | blog post by Wendy Bounds
on how company companies are traveling to meet with managers from other
companies that have solved problems similar to theirs.
learning_journeys  Gwendolyn_Bounds  business  innovation  entrepreneurship  ideas  problems  idea_generation  problem_solving  questions  brainstorming  learning_curves 
february 2009 by jerryking
The Secrets of Serial Success -
August 20, 2007 WSJ article by By GWENDOLYN BOUNDS, KELLY K. SPORS and RAYMUND FLANDEZ | profiling serial entrepreneurs.
Gwendolyn_Bounds  small_business  serial  entrepreneur  entrepreneurship  Kelly_K._Spors  start_ups  Raymund_Flandez  serial_entrepreneur  serial_entrepreneurship 
february 2009 by jerryking

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